Business Development Manager - National Accounts

Posted Yesterday
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Gurugram, Haryana, IND
In-Office
Senior level
Manufacturing
The Role
Drive profitability, strategic business development, and sales performance across national, government, PSU, and education accounts. Build executive and government relationships, develop sales forecasts and strategies, manage dealer channels, support tenders, coordinate project delivery, and collaborate with regional and global teams. The role requires managing complex B2B sales cycles, developing strategic opportunities, supporting Tier 2 markets, and maintaining brand positioning across assigned accounts.
Summary Generated by Built In

Job Purpose:

Achieve business profitability, Strategic business development, and sales performance through identified strategic national, PSU, government, and education industry accounts in a given country. Establish strategic alliances with Real Estate Management establishments, Govt/semi-government institutions, Project Management Companies, and Architects and Designers.

A glimpse of your daily mission:

  • Prepare sales budgets, forecasts, and relevant sales reporting for the assigned verticals and meet assigned quotas by developing a strong sales funnel.

  • Develop sales strategies to meet the established sales quota for a given area of responsibility through the identified list of Indian corporates, Govt, PSU and education accounts of strategic importance.

  • Responsible for Dealer business in the Tier 2 markets and drive sales through the internal dealer sales team for Tier 2 markets. Assist the sales team members, as and when needed, in working with customers during the sales process and finalising customer orders.

  • Align with sales leaders and work closely with Dealers of respective Metro markets on business strategies & go-to-market approaches.

  • Ensure the tenders are prepared with high quality.

  • Leverage regional and global resources to provide marketing, technical, and customer service support to customers and end-users in the assigned market.

  • Work closely with the Customer Operations team and ensure end clients are being supported for smooth project delivery and the process is being followed by all dealers, as and when involved.

  • Build & manage successful relationships with C-level executives across organisations and senior government officials and maintain Haworth’s image and brand positioning in the assigned market/ end clients per Haworth’s global standards and Values.

  • Provide input to the development of regional plans and major account strategies

Your Qualifications:

  • Any Graduate, with an MBA in Sales and Marketing.

  • 05-10 years of overall experience in Sales and Marketing. Minimum of 5 years of experience in the building material industry is a must.

  • Must have experience managing complex sales cycles with B-to-B selling processes in multinational companies, govt. semi-govt institutions. Should have experience handling sales through the Dealer channel.

  • Demonstrated experience in identifying new and emerging opportunities, and developing and implementing strategic initiatives in Govt business, Education industry, and Indian national accounts will be required.

  • Can apply an in-depth understanding of the industry and competitors’ products to deliver value to customers and the organisation

  • Must have a high executive presence, connect with senior industry leaders, and the ability to navigate through ambiguity. Existing strong contacts with Govt officials, C level executives would be an added advantage.

About us

Haworth is one of the world's largest manufacturers of office furniture, providing solutions for tomorrow's customers worldwide. At the center of our work is the human being: What does a person need to work, what pushes them, motivate them and what makes people feel comfortable at work? Only if we can answer that question, we are able to introduce designs to our customers that will make them achieve their goals. To stay one step ahead, we invest in our own research, have a worldwide network of interesting partners and are part of think tanks around the world who are trying to think ahead. The family-owned company, headquartered in Holland, Michigan/United States, employs more than 8000 people and is represented in more than 150 countries in Asia, Europe and America with subsidiaries and partners.

Skills Required

  • Any graduate degree
  • MBA in Sales and Marketing
  • 05-10 years of overall experience in Sales and Marketing
  • Minimum 5 years of experience in the building material industry
  • Experience managing complex B2B sales cycles in multinational companies
  • Experience selling to government and semi-government institutions
  • Experience handling sales through dealer channels
  • Experience identifying new opportunities and implementing strategic initiatives in government, education, and national accounts
  • In-depth understanding of the industry and competitor products
  • High executive presence and ability to connect with senior industry leaders
  • Ability to navigate ambiguity
  • Existing contacts with government officials and C-level executives
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The Company

What We Do

Haworth is a global, family-owned furniture manufacturer that designs and produces innovative workspace interiors, focusing on quality, performance, and sustainable design.

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