The Business Development Manager, Labs is responsible for driving incremental sales and market share growth through direct and indirect selling efforts within an assigned group of national dental laboratories and laboratory distribution partners for all Align products and solutions ‘to and through’ dental laboratories, supporting the EMEA strategy development and for coaching and mentoring the lab team. The candidate will accomplish this by creating strategic initiatives with C-Suite level decision makers/influencers within targeted accounts and through implementing initiatives with local lab locations in partnership with their Lab Business Development Specialist counterparts. The BDM will be responsible for achieving sales quota and assigned strategic objectives.
Key Responsibilities
- Work closely with the EMEA management team to develop and implement the lab sales and education strategy.
- Support the senior EMEA leadership through local lab team coaching and mentoring maximizing local team morale and commercial effectiveness.
- Drive Sales Results - Meet or exceed organizational key performance indicators, sales targets and quotas for assigned account; monitor account performance and redirect efforts when goals are not being met; champion change efforts to increase sales effectiveness; negotiate with key laboratory accounts, at highest levels needed; find ways to leverage current footprint in targeted account for higher level access to decision makers; make tough, pragmatic decisions when necessary.
- Build Enterprise Level Strategic Customer Relationships – Responsible for building customer loyalty and multiple relationships within the highest levels of key functional areas in customer organizations; identify strategic business opportunities within national laboratory organizations; establish effective relationships with key customers, both externally and internally; create strategic dialogue with high level decision makers/ influencers within targeted account to position Align as a strong digital partner with Align applicable products and solutions; a high priority on both customer and Company interests when making decisions; lead by example and respond quickly and competently to customer issues; continually search for ways to improve competitive advantage.
- Plan, Organize and Administer National Laboratory Programs - Translate business strategies into clear objectives and tactics; collaborate and influence cross-functional sales/ marketing/ pricing teams effectively; create realistic plans taking into account strategic pricing, budget constraints, and operating income/expenses; plan, prepare and follow up on sales forecasts, budgets; anticipate problems and develop contingency plans; establish and implement effective and efficient procedures for communication across cross-functional teams.
- Demonstrate leadership and collaborate with others – Partner with Align Sales and Marketing leadership, Lab Managers and Lab Sales Channel to develop contracts, promotional initiatives, implement those contracts, promotional initiatives and develop timely responses to all national bid opportunities; provide corporate selling consultation and coaching to field sales managers and territory managers on national accounts when appropriate; act as liaison between key customer contacts and other functions within Align including iTero, Invisalign and exocad sales, Special Markets, Marketing, Product Management, Legal, Customer Service, Logistics and Commercial groups in order to develop appropriate product support, and pricing; influence and shape the decisions of upper management; provide compelling rationale for ideas; work toward win/win solutions whenever possible
- Implement Sales Strategy – Implement sales plans and strategies for assigned accounts consistent with the company’s sales policies and sales service capacities through a deep understanding of the market; adapt sales strategy as markets change; identify creative opportunities to maintain the organization’s competitive edge.
- Effectively communicate cross functionally to ensure leadership, the sales team and key operational teams, are adequately informed of account related initiatives.
- Other Duties may be assigned
Skills, Knowledge & Expertise
- To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Candidates must have the ability and willingness to travel, including overnight and some weekends, 50% - 60% of the time
- Strong knowledge of C-level contacts at national laboratory accounts preferred
- Strong strategic planning and project management skills at the national and regional level
- Strong business acumen and analytical skills
- Knowledge of Dental Lab products required with knowledge of ortho preferred
- Exceptional organizational, prioritization and project management skills
- Able to work independently and make accurate, educated decisions
- Ability to adapt and strong willingness to change
- Exhibits strong leadership characteristics; ability to influence others and operate with a high sense of urgency
- Knowledge of current and new industry trends, technologies, competitors and place in the market
- Ability to consistently work, manage and function with integrity
- Comply with all safety policies, practices and procedures. Report all unsafe activities to supervisor and/or Human Resources.
- Participate in proactive team efforts to achieve departmental and company goals.
- College graduate (BA/BS) or equivalent program required
- 6-10 Years Professional B2B sales experience required
- National Account Management sales experience preferred
- Dental and/or Medical Device sales experience preferred
- Proficiency in Microsoft Word, Excel, PowerPoint, Outlook, and Salesforce.com
About
Your growth and well-being:At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:Health and well-being programs to keep you thriving in both body and mind.Employee-exclusive discounts on Invisalign products.Learning opportunities through online learning resources and support for your individual development plans.Inclusive, global workplace that fosters collaboration, recognition and belonging.Country and/or role specific details will be shared with you by your recruiter during the interview process. Discover Align:We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time. As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.Eager to learn how we embrace our global differences and nurture employee well-being? Explore Align's culture here!Want to discover more about exocad and Cubicure? Click on their names for additional information.
Skills Required
- College degree (BA/BS) or equivalent program
- 6–10 years of professional B2B sales experience
- Ability and willingness to travel 50%–60% of the time, including overnight travel and some weekends
- Knowledge of dental laboratory products
- Proficiency in Microsoft Word, Excel, PowerPoint, Outlook, and Salesforce.com
- Strong strategic planning and project management skills at national and regional levels
- Strong business acumen and analytical skills
- Exceptional organizational, prioritization, and project management skills
- Ability to work independently and make accurate, educated decisions
- Strong leadership, influence, communication, and collaboration skills
- Ability to adapt and willingness to change
- Integrity and compliance with safety policies and procedures
- Knowledge of C-level contacts at national laboratory accounts
- National account management sales experience
- Dental and/or medical device sales experience
- Knowledge of orthodontic products
Align Technology Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Align Technology and has not been reviewed or approved by Align Technology.
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Healthcare Strength — Health coverage includes medical, dental, vision, life, and both short‑ and long‑term disability, along with AD&D and wellness resources. Select locations add region‑specific programs such as medical coverage and Multisport, reinforcing breadth.
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Strong & Reliable Incentives — A corporate bonus plan outlines performance‑based rewards and eligibility, and compensation is described as competitive in commercial roles. Incentive structures in sales are portrayed as offering strong on‑target earnings potential.
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Retirement Support — Retirement programs feature a 401(k) plan with company contribution mechanisms, profit sharing, and a defined contribution pension plan. These elements emphasize long‑term financial security alongside salary and bonus.
Align Technology Insights
What We Do
Twenty years ago, we pioneered the world's first clear aligners. Since then, we have continuously innovated with new products and technologies that are revolutionizing treatments for doctors and their patients. Invisalign clear aligners and the iTero Intraoral scanner help dental professionals achieve the clinical results they expect and deliver effective, advanced dental options to their patients. Helping change millions of lives, one smile at a time. Discover your straight path to a bright future at Align. As a part of our smart, diverse and fast-moving global team, you'll make an impact for the market leader that's moving an industry forward. Want to find out what’s next for us—and for you?








