The Role
Drive new business development and account growth across Connecticut’s independent multicultural retail and foodservice channels. Manage the full sales cycle, develop territory plans, achieve revenue and margin targets, and build relationships with owners, chefs, purchasing managers, brokers, and distributors. Serve as a multicultural food-market subject matter expert, support culturally tailored programming, represent the brand at trade events, and provide account support. Requires extensive B2B protein sales experience, CRM proficiency, relevant channel expertise, and 50–60% territory travel.
Summary Generated by Built In
Description
- Position based in the Connecticut area with regular travel throughout assigned territory.
- Position based in the Connecticut area with regular travel throughout assigned territory.
- Identify, qualify, and close new independent retail (ethnic grocery, specialty, international market) and foodservice (restaurant, catering, QSR) accounts within assigned territory
- Develop and execute territory business plans with defined revenue targets, acquisition goals, and segment-specific strategies
- Own the full sales cycle — prospecting through negotiation, contract execution, and ongoing account management
- Achieve or exceed quarterly and annual volume, revenue, and margin objectives
- Serve as the company's subject matter expert on ethnically diverse food channels with deep knowledge of consumer preferences across Hispanic/Latino, Asian-American, African/Caribbean, Middle Eastern, and South Asian communities
- Develop culturally tailored sales pitches and account-level programming; track trends in multicultural protein consumption including halal, kosher, specialty cuts, and heritage breeds
- Represent the brand at ethnic food trade shows, community festivals, and industry forums to build brand visibility and trust
- Navigate the unique buying structures, payment preferences, and relationship dynamics of independent retail and foodservice operators
- Build trust-based relationships with store owners, executive chefs, purchasing managers, and distributor partners; provide hands-on support.
Requirements
- 5+ years in B2B food/protein sales
- Bilingual preferred (Spanish, Mandarin, Arabic, or relevant language)
- Independent retail or foodservice channel experience
- Halal or kosher certified product experience
- Deep knowledge of multicultural food markets
- Broker/distributor relationships in multicultural channels
- Experience with meat, seafood, poultry, or specialty protein
- Ethnic grocery retail experience (H Mart, Northgate, etc.)
- Strong negotiation and consultative selling skills
- Independent restaurant group or ethnic QSR background
- CRM proficiency (Salesforce, HubSpot, or equivalent)
- Trade show and event-based business development
- Valid driver's license; 50–60% travel within territory
- Food safety /cold chain / USDA/FDA knowledge
Skills Required
- 5+ years of experience in B2B food or protein sales
- Independent retail or foodservice channel experience
- Experience with halal or kosher certified products
- Deep knowledge of multicultural food markets
- Broker or distributor relationships in multicultural channels
- Experience with meat, seafood, poultry, or specialty protein
- Ethnic grocery retail experience
- Strong negotiation and consultative selling skills
- Independent restaurant group or ethnic QSR background
- CRM proficiency, including Salesforce, HubSpot, or equivalent
- Trade show and event-based business development experience
- Valid driver's license
- Willingness to travel 50–60% within the assigned territory
- Food safety, cold chain, and USDA/FDA knowledge
- Bilingual proficiency in Spanish, Mandarin, Arabic, or another relevant language
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The Company
What We Do
Quaker Valley Foods, Inc. is a Philadelphia-based wholesale food distributor specializing in the distribution of beef, pork, chicken, turkey, seafood, deli products, and ethnic items. Serving the Mid-Atlantic region from Connecticut to Virginia, the company provides next-day delivery to wholesalers, independent retail and wholesale food stores, restaurants, and larger supermarket groups, handling over 3,000 fresh and frozen perishable and non-perishable items.
