Sporty Group is a global sports entertainment and technology business building digital products for millions of customers around the world. We operate at the intersection of sport, media, and tech, creating platforms that make everyday entertainment more engaging and accessible as we partner with elite names like Real Madrid and LALIGA to deliver entertainment that connects teams, competitions, and experiences.
About the role
As Sporty continues to grow internationally; we are looking for a Communications & Growth Partnerships Lead who will drive customer acquisition, engagement, and retention across Africa and LATAM. This role sits at the intersection of channel optimisation, localisation, and commercial partnerships. This role will own our regional communication channels (WhatsApp, SMS, email) and build strategic marketing partnerships to scale our brand footprint and user base efficiently.
What you'll be doing
- Deal Execution: Identify, negotiate, and manage high-impact marketing partnerships across Africa and LATAM to drive low-cost user acquisition.
- Campaign Execution: Plan, execute, and track regional activations, including strategic out-of-home (OOH) billboards, payment provider co-marketing, and affiliate networks.
- Commercial Vendor Management: Source and onboard new communication channel partners. Manage existing Bulk SMS, email, and WhatsApp vendors to ensure high delivery rates and aggressive cost optimization.
- Performance Lifecycle: Own and optimize the performance of WhatsApp, SMS, and email channels—tracking delivery rates, open rates, CTR, and conversion metrics.
- Campaign Alignment: Integrate transactional and marketing communications with broader product launches, brand campaigns, and automated lifecycle journeys.
- Data & ROI Tracking: Establish clear KPIs for all owned and partner channels. Continuously analyze data to measure ROI, iterate on messaging, and report performance to leadership.
- Market Adaptation: Collaborate with Marketing, Product, and Operations teams to localize copy, creatives, and campaign mechanics to fit the cultural and regulatory nuances of each market.
- A/B Testing: Run continuous experiments on messaging tone, timing, and channel mix to determine what resonates best in specific regions.
What you'll bring
- Extensive experience within a growth, communications, or partnerships focused role
- Hands-on experience with messaging platforms and lifecycle marketing
- Strong commercial and negotiation skills
- Experience working across multiple regions and cultures
- Comfortable to travel for local activations and market studies in existing and emerging markets for sporty
- Data-driven and execution-focused mindset
- Fluency in both written and spoken English is essential
What's in it for you
- Sporty is a remote first company in pursuit of sustainability
- A competitive salary + individual performance based bonuses every quarter
- 28 days paid annual leave
- Referral bonuses & flash bonuses
- Top of the line equipment
- Annual company retreats to provide great internal networking opportunities
If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.
Skills Required
- Extensive experience in growth, communications, or partnerships roles
- Hands-on experience with messaging platforms and lifecycle marketing
- Strong commercial and negotiation skills
- Experience working across multiple regions and cultures (Africa and LATAM preferred)
- Willingness to travel for local activations and market studies
- Data-driven, execution-focused mindset with KPI and ROI tracking experience
- Fluency in written and spoken English
What We Do
Sporty Group is a global consumer internet and technology company specializing in sports media, gaming, social platforms, and fintech. It creates high-scale consumer products, including sports broadcasting via SportyTV and gaming through SportyBet, serving millions of daily active users across more than 10 countries and 3 continents. The company focuses on delivering world-class user experiences at the intersection of tech and live content.
