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Position Summary
The Business Development Manager for Aerial Bouquets, a leading wholesale distributor of balloons & candy gifts in the supermarket industry and a division of Strategic Retail Partners, identifies, pursues, and closes new grocery accounts. This role owns the full sales cycle - prospecting, category presentations, contract negotiation, and post-sale account transition support - with a focus on balloon and candy gift category placement in grocery floral, seasonal, and front-end departments.
Key Responsibilities
- Drive new business with grocery retail chains through cold calling and targeted outreach, continuously building a qualified pipeline of prospective accounts
- Prepare and deliver presentations to grocery buying teams and category managers
- Negotiate pricing, program terms, and shelf/display placement; manage RFP and bid processes for chain-level opportunities
- Attend key industry trade shows to represent Aerial Bouquets' product lines to buyers, and follow up on leads generated to convert them into new business
- Coordinate seasonal and promotional campaigns (holiday, graduation, back-to-school, etc.) with prospective buyers to drive incremental sales
- Monitor the competitive landscape and market trends to inform pricing and product strategy
- Track pipeline, forecast revenue, and report on new account performance
- Travel as needed (estimated ~50%) for prospective buyer meetings/presentations, store visits, and trade shows
Benefits and Perks:
- Medical, dental, and vision insurance
- Company paid short term disability and life insurance
- Paid holidays and floating holidays
- Flexible PTO plan
- 401(k) with company match
- Tuition Reimbursement
- Employees paid weekly
We do not discriminate on the basis of race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran (U.S.) status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.
The gross base annual salary is $75,000 with an estimated earnings of $150,000 plus an excellent benefits package.
Qualifications- Minimum of three years of business development, key account management, or sales experience in grocery, general merchandise, or consumer products distribution (balloon/party/gift industry experience a strong plus)
- Proven track record of winning new grocery or mass-retail accounts and managing chain-level buyer relationships
- Strong negotiation, presentation, and category-management skills
- Comfortable with line reviews, planograms, and retail buying cycles
- Proficient in Microsoft Office (Excel, PowerPoint, Outlook) and CRM systems
- Excellent written and verbal communication skills
- Bachelor's degree in Business, Marketing, or related field preferred (or equivalent experience)
- Valid driver's license; ability to travel regionally/nationally
- Ability to travel up to 50%
Preferred
- Existing relationships with grocery category buyers or general merchandise distributors
- Familiarity with the balloon/party goods category
Skills Required
- At least three years of business development, key account management, or sales experience in grocery, general merchandise, or consumer products distribution
- Proven success winning new grocery or mass-retail accounts and managing chain-level buyer relationships
- Strong negotiation, presentation, and category-management skills
- Familiarity with line reviews, planograms, and retail buying cycles
- Proficiency with Microsoft Office, including Excel, PowerPoint, and Outlook, and CRM systems
- Excellent written and verbal communication skills
- Bachelor's degree in Business, Marketing, or a related field, or equivalent experience
- Valid driver's license
- Ability to travel regionally and nationally, up to 50%
- Existing relationships with grocery category buyers or general merchandise distributors
- Familiarity with the balloon and party goods category
Strategic Retail Partners Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Strategic Retail Partners and has not been reviewed or approved by Strategic Retail Partners.
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Healthcare Strength — Healthcare coverage is described as comprehensive, including medical, dental, vision, and prescription options alongside HSA/FSA accounts. Paid Time Off is also available in some roles, contributing to a baseline benefits suite.
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Retirement Support — A 401(k) plan with an employer match is available, which can add meaningful long-term value for employees who participate. This retirement offering is repeatedly referenced as part of the overall package.
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Strong & Reliable Incentives — Additional earning components such as overtime opportunities, occasional bonuses, and travel-related support (company vehicle, fuel card, hotels, and per diem) can raise total take-home compensation in certain field roles. Weekly pay is also cited as a practical cash-flow benefit.
Strategic Retail Partners Insights
What We Do
At SRP, we pride ourselves by wowing customers with the product we sell, providing full-service solutions that allow our retailers to mutually benefit and grow, and ultimately making any buyer's job easy and seamless. Since our founding as a regional distributor of sunglasses in 1969, SRP has grown into an international leader providing in-store merchandising solutions to a wide variety of retail partners and their consumers. Whether you would like one of our 500+ in-store merchandising representatives to develop a customized assortment for your store, or just to purchase our products directly, we have a proven, right-for-you solution to enhance the financial performance of your stores. Dramatically change your consumer’s shopping experience from product development to service and distribution. We have built relationships with thousands of international, national and regional retailers who rely on our customized solutions in more than 60,000+ locations across the U.S. and Canada. With warehouse facilities in several states and service reps covering all regions of the country, there isn't a retail location we can't service. We have also established the industry’s largest selection, which includes a broad range of products sold under our portfolio of brands, including Solaray, Pugs, AES, Global Eyewear, Cloudz, Celltronix, Norlite, Fiesta, MC Sweets, Golden Isle Salt Water Taffy, Smart Accessories, a variety of Licensed Products and so much more. By combining multiple brands, styles, and price points, we are able to develop customized assortments that appeal to consumers across a breadth of channels. If you're looking for a partner to grow the financial performance of your stores or the improve the reach and relevance of your brand, Strategic Retail Partners is your source-to-shelf, one-stop, comprehensive solution.
