Business Development & Growth Lead (US, Singapore)

(Thai Citizen or Permanent Resident only)

Launch & Scale INCREDIBLE® in the US—starting with California.
💡 Own the brand strategy & execution for our first US retail expansion.
🌍 Bangkok-based, but expect to be on the ground in LA & SF and Singapore regularly.
👤 Work directly alongside the Chief Commercial Officer.

INCREDIBLE®—the kick-ass foodtech company inventing the world’s first zero-sugar juice—is searching for a high-caliber business development lead/senior associate/brand manager or whatever you called it to drive our US market expansion.

Renowned as one of Fast Company’s World Changing Idea, Global Top 500 Deeptech Startups and FoodTech 500, INCREDIBLE® BIO (formerly known as JuiceInnov8) was founded under the mission to build the next generation of food & beverage that truly healthier for everyone and greater for this planet.

Headquartered in Bangkok, INCREDIBLE® company was born and bred by engineers, scientists, marketers, challengers, and rebels. We believe in the power of nature and science. With the combination of both worlds, it allows us to create truly innovative products that can impact people's lives by reinventing what they eat & drink with less harm to their health, and so the planet too.

In 2024, INCREDIBLE® launched the world's first near zero sugar juice in Singapore (some competitor who just launched last week will keep saying they're the first, let them do so because seriously, who cares? our consumers don't care it either). And now after taking the market in the Little Red Dot S'Pore by storm—as the healthiest and lowest sugar juice—we are flying across the pacific, to the most challenging market—the United States of America!

This is not just another business dev or brand manager role. You won’t just analyze from behind a desk—you’ll be in the market, making things happen. You’ll shape the brand’s strategy, drive its execution, and be on the ground in the US—meeting with retailers, activating the brand, and ensuring our launch is a phenomenal success.

For your first year: Bangkok will be your home base -> Singapore will be your playground (our first commercial market) -> Los Angeles will be your battleground.

If you’re looking for a comfortable, regionally focused marketing role, this isn’t it.
If you’re excited by the challenge of launching and scaling a brand in the world’s most innovative and competitive market, keep reading.

🔥 Lead the brand strategy for the US market. Develop and execute positioning, storytelling, and go-to-market plans that drive consumer adoption.

📢 Own brand activations & consumer engagement. Plan and execute sampling programs, influencer partnerships, in-store activations, and strategic campaigns to build brand awareness.

🏪 Work closely with US retailers, brokers & distributors. Ensure optimal shelf placement, retail marketing support, and consumer visibility in key locations.

🎯 Execute go-to-market brand initiatives. Oversee launch roadmap, retail promotions, and marketing campaigns to drive traction in LA & SF Bay Area.

🤝 Develop & manage strategic partnerships. Collaborate with retail buyers, foodservice operators, influencers, and brand ambassadors to accelerate growth.

📍 Be in the US regularly—LA & SF Bay Area will feel like your second home. You’ll spend significant time on the ground, working directly with partners and ensuring flawless execution.

💼 Work directly alongside the Chief Commercial Officer. Be the CCO’s right hand in all brand-building efforts for US expansion.

🛠 Solve problems fast. Find ways to execute smarter, faster, and better.

📊 Balance strategic planning & on-the-ground execution. Some days, you’re refining brand strategy—others, you’re out in the field ensuring real-world impact.

💡 Strategic brand building meets real-world execution.
📊 Consumer-obsessed, data-driven, execution-focused. Every decision is made to drive real impact.
🚀 Frequent travel. LA & SF Bay Area will be your second home, not a one-time trip.
🌍 Bangkok HQ as a base, but your work is global.
⚡ Fast-paced, high-intensity, high-stakes.

📚 Degree in Business, Marketing, Economics or related fields. Proven leadership in brand building & execution.
🎯 2-5 years experience in Brand Management, Marketing, or Business Expansion. Experience in FMCG, F&B, or high-growth startups is a super plus.
💥 “Builders” mindset. Can-do, make-it-happen attitude. You thrive in execution and problem-solving.
🚀 Multi-tasking, fast-learning, independent.
🗣 Thai citizen with English as your mother-in-law tongue. Spanish/Chinese is a plus.
🎯 Obsessed with learning & building.
🚫 If you need work-life balance, this is NOT for you.
🌍 Flexible & ready for extensive travel. LA & SF will be part of your routine, not a short-term visit.

💰 Competitive salary + ESOP.

🌍 Global exposure. Work across multiple markets, not just Thailand.

🎯 Direct mentorship from the Chief Commercial Officer & leadership team.

🚀 Your chance to lead a high-impact market launch.

👀 Think you have what it takes? Apply now.