Business Development Director

POSITION SUMMARY

The Business Development Director will be the driver of new business partnerships for Atlas.  This position is the tip of the spear for growth and will be responsible for strategically recruiting new physician partners to existing ASC’s, originating opportunities for ASC acquisitions or De Novo projects through physician relationships, developing strategic growth plans in partnership with Operations VP’s, and executing to achieve revenue growth targets.  The Business Development Director will build relationships with our in-market operations leaders, key support center internal partners, and our Joint Venture partner to create an aligned winning culture, driving organic revenue growth leading to sustainable market share gains across an assigned market.

ESSENTIAL FUNCTIONS

• Collaborates with multiple stakeholders, including internal operations and clinical staff, corporate development team, physicians and their respective staff, payer representatives, and all health system employees to articulate the Atlas vision and create value.
• Independently Synthesizes and executes upon an in-market growth strategy to identify, segment, source, attract, and convert new leads into case volumes.
• Evaluates the current customer base and develops physician alignment and referral networking plans to reach more leads for operational Ambulatory Surgery Center (ASCs) in partnership with Ambulatory Surgery Center Chief Executive Officers and  and physician owners.
• Develops a physician recruiting strategy in partnership with Ambulatory Surgery Center Chief Executive Officers, physician owners, Vice President of Operations, and corporate development directors according to the needs and service lines associated with each facility/project.
• Exhibits strong leadership behaviors and is recognized as the new business physician growth leader for assigned market.
• Records data, sales calls, and activity in Customer Relationship Management (CRM) application.
• Creates and self-manages a detailed dashboard charting a growth pipeline to achieve revenue goals.
• Engages in the entire sales process daily, from lead generation and prospecting through objection handling, closing and customer success.
• B2B physician marketing to increase network alignment between our partners and the Ambulatory Surgery Center (ASCs).  Acts as liaison between Health System Medical Group and Health System Payor Network and aligned Ambulatory Surgery Center (ASC) specialists.
• Networks with medical device, imaging, diagnostic, and all other healthcare sales representatives to identify new leads and growth opportunities.
• Identifies opportunities in the market for acquisitions and future developments.
• Analyzes physician practices and builds economic models for decision making on profitability.
• Provides detailed feedback and delivers customized improvement plans based on physician needs for continuous process improvement both at the ASC and corporate process levels.
• Other duties as assigned.

Performs all functions according to established policies, procedures, regulatory and accreditation requirements, as well as applicable professional standards. Provides all customers with an excellent service experience by consistently demonstrating our core and leadership behaviors each and every day.

NOTE: The essential functions are intended to describe the general content of and requirements of this position and are not intended to be an exhaustive statement of duties. Specific tasks or responsibilities will be documented as outlined by the incumbent's immediate manager.

MINIMUM QUALIFICATIONS

• Bachelor’s Degree in Business, Communications, Health and Science, or related field.
• Demonstrated Track record of success in a direct sales role, preferably in the healthcare industry.
• Knowledge of Service Lines/Specialties with relationships usually formed over 5+ years of prior experience in a similar role.
• Experience with Microsoft suite applications( Excel, PowerPoint, Word, Outlook).

PREFERRED QUALIFICATIONS

• MBA/master’s degree in Business, Communications, Health and Science, or related field.
• 4+ years of surgical (OR) sales experience
• 6+ years leading health-related sales territory/market with direct quota accountability.

PHYSICAL DEMANDS/ENVIRONMENT FACTORS 

This is a field-based position as the primary role is to engage with customers in their place of work.

• Requires extensive driving with periodic standing and walking.
• May be required to lift up to 20 pounds.
• Requires a reliable vehicle (reimbursement plan included)
• Requires significant use of computer, phone, and general office equipment.
• Needs ability to communicate effectively through reading, writing, and speaking in person or on telephone.
• Requires travel to all facilities located with a “market” which may include multiple states or regions.

SUPERVISORY RESPONSIBILITIES

None

DIRECTLY REPORTING

Reports to  Vice President – Business Development
TYPE OF SUPERVISORY RESPONSIBILITIES
None
SCOPE AND COMPLEXITY
This is a field-based position. Must be comfortable working remotely and independently with limited supervision.  Must be comfortable with making multiple sales calls daily, developing a plan or roadmap, and executing a plan to achieve revenue growth goals.  The role requires the ability to rapidly identify and resolve issues or conflicts and be comfortable with a fast-paced environment. Must possess strong interpersonal skills and be comfortable communicating with executives, physicians, and clinical team members. Must be able to interpret claims data analytics and understand financial models. This role will be responsible for focused and dedicated business development recruitment support for all eligible Ambulatory Surgery Centers (ASCs) targeting high complexity service lines including but not limited to Total Joints, Cardiovascular, Neuro Spine, Ortho Spine, Interventional Spine, and others based on market needs and geographic coverage. This role will be required to cover large geographies spanning multiple joint ventures and states based on business needs.