Business Development Associate (SaaS)

About Us

Mediacent Interactive is a leading African technology and digital solutions company focused on building intelligent, scalable, and innovative business systems for the modern world. We combine creativity, strategy, and cutting-edge technology to help organizations transform operations, enhance customer experiences, and accelerate growth.

As a trusted technology partner, Mediacent Interactive specializes in digital transformation solutions including web and mobile application development, cloud solutions, ERP systems, AI integrations, IoT technologies, and business automation services. The company also provides implementation, customization, support, and consulting services for Zoho Corporation products, helping organizations streamline operations through smart HR, CRM, finance, payroll, collaboration, and workflow management systems.

With a strong commitment to innovation and operational excellence, Mediacent Interactive empowers businesses across Africa to leverage technology for efficiency, scalability, and sustainable growth. Our mission is to deliver impactful digital solutions that bridge technology and business needs while driving Africa’s digital transformation journey

About the Role

The role is responsible for driving new business acquisition, managing a portfolio of existing accounts, and ensuring the effective promotion and sale of Mediacent Interactive’s SaaS solutions and services. This role requires a technically proficient salesperson who can deliver compelling software demonstrations, explain product features and benefits, manage the full sales funnel, maintain accurate CRM data, and contribute to the overall growth of the client portfolio. This role must ensure client satisfaction through effective relationship building and demonstrate strong knowledge of SaaS products and the business benefits they deliver.

Key Responsibilities

1.      Business Development & Lead Generation - Identify and engage prospective clients to expand Mediacent Interactive’s SaaS customer base through strategic outreach, networking, and relationship building.

2.      Sales Pipeline & Deal Management - Manage the complete sales cycle from lead qualification and product presentations to proposal preparation, negotiation, and successful deal closure while consistently achieving sales targets.

3.      Product Demonstrations & Solution Presentation - Conduct customized product demos that clearly communicate the features, benefits, and value proposition of Mediacent’s SaaS solutions based on client needs.

4.      Client Relationship & Account Management - Maintain strong relationships with existing clients, ensuring customer satisfaction, retention, and identification of upselling and cross-selling opportunities.

5.      CRM Management & Sales Reporting - Accurately update and manage all sales activities, leads, opportunities, and client interactions within the CRM system while preparing regular sales and pipeline reports.

6.      Market Research & Competitive Analysis - Monitor market trends, customer needs, and competitor activities to support effective positioning of Mediacent solutions and provide strategic business insights.

7.      Collaboration & Quality Compliance - Work closely with internal teams to ensure consistent service delivery, adherence to company processes, quality standards, and professional brand representation in all client engagements.

Academic Qualifications

Bachelor’s degree in Business, Marketing, Information Technology, Computer Science, or a related field.

Technical and Functional Skills:

• Proficient in SaaS sales methodologies and subscription-based business models.
  
• Solid understanding of CRM systems (Zoho CRM, Salesforce, HubSpot, or similar).
  
• Competent in using presentation tools and video conferencing platforms for virtual demos.
  
• Technical aptitude to understand and explain complex software products.
  
• Strong written and verbal communication skills.
  
• Ability to draft clear, tailored proposals and cost estimates.
  

Key Competencies

·         Results-driven with a hunter mindset.

·         Strong consultative sales and negotiation skills.

·         Excellent presentation and public speaking abilities.

·         Customer-oriented and able to build lasting professional relationships.

·         Organized and disciplined in managing time, activities, and follow-ups.

·         Proactive and adaptable to changing customer and market demands.

Relevant Experience

·         Proven track record of meeting or exceeding sales targets in a similar role.

·         3–5 years of experience in B2B sales, with at least 2 years selling SaaS solutions or other software products.

·         Experience delivering technical software demos and handling objections effectively.

·         Exposure to managing end-to-end sales cycles and maintaining a healthy sales pipeline.