Business Communications Specialist

Position Overview

The Business Communication Specialist will support the bank in executing and monitoring communications strategies across various departments, working with the groups to write content and provide a unified and consistent message across all of the FHLBNY’s growing communication channels (digital, web, print, email, 1Link, etc.) and to provide an enhanced member experience.

You will be responsible for creating, aligning, and coordinating member-facing material with the FHLBNY’s brand and voice to provide a consistent member experience for marketing and other departments, supporting all communications efforts, including campaigns, email and website, product launches, outreach, strategic efforts, and other materials.

Position responsibilities

• Write a variety content to support communications, marketing efforts and an enhanced member experience for the FHLBNY, including email and website copy, product launches, strategic efforts and other marketing materials.

• Create, align, and coordinate content for marketing, sales, and all Bank member-facing departments to provide a consistent brand voice and member experience, ensuring style is consistent and member experience is paramount.

• Act as a communication liaison between marketing, sales, and other member-facing departments by conducting and attending meetings, gathering information and sharing with the team.

• Break down technical, program, IT/Systems Launches, and relevant financial information into digestible and easy-to-understand communications or slides.

• Manage and help execute the build and launch of marketing campaigns and communications in a timely and error-free manner. 

• Ensure content is accurate across all communication channels (digital, web, print, email, 1Link, etc.)

• Ensure that all communications align with policies, procedures, and regulations to maintain transparency and mitigate risks.

• Maintain our bank wide communication calendar, participate in the 360 view of member communications using our CRM system.

• Work with Sales team to create timely content for our Financial Library and our email library.

• Execute and monitor communications strategies across various departments and maintain proper timelines across the FHLBNY to provide a better member experience and across all channels of communication.

• Monitor analytics and create reports detailing the successes and failures of communications campaigns and strategies.

• Identify gaps in content and recommending new topics.

• Fully utilize our Marketing Automation tool and CRM to help achieve communication and marketing goals and member 360 view.

• Act as a backup to publish content on our website and send out communications.

• Work with Presentation Designer to help create visually compelling slides.

• Provide guidance to internal teams on effective communication strategies, ensuring consistency and clarity across all touchpoints.

Skills & Experience

• 4+ years’ experience in a communications or marketing role with a focus on writing and managing content for various channels.

• Proven knowledge of communications and marketing ethics and best practices for B2B Marketing.  

• Exceptional writing and interpersonal communication skills in order to coordinate content effectively across departments at the Bank. Grammar pro and attention to detail are a must, as we are communicating with C-Level Executives.

• Strong collaborator with experience working across departments, managing input from multiple teams while ensuring a consistent and unified messaging approach.

• Superior time management, organizational skills, and ability to meet quick deadlines in a fast-paced environment.

• Knowledge of Banking, Financial Services, Operations, and related areas of focus. 

• Experience with professional campaigns for email marketing and website content.

• An analytical mind and the ability to think critically to collect, research, organize, and curate information from various sources; able to develop data-driven reports that help inform the strategic direction of future content creation for members to enhance the member experience.

• Experience with email marketing software, marketing automation, customer relationship management systems, and survey tools - Oracle Eloqua/Oracle CX Sales is a plus.

• Knowledge of UI/UX (User Experience/User Interface) to provide focus on member experience through all communications and campaigns.

• Experience with project management tools (Monday.com, Jira) is a plus

• Experience with Microsoft Office Suite and Adobe Acrobat and capable of managing review and editing processes within the application.

• Ability to work both independently and as part of a team.

Education

• Bachelor’s degree in Marketing, Communications, or Financial/Business Writing.  Additional concentration in Web, email, User Experience (UX) or other related fields is a plus

Salary range - $115,000 - $125,000

The Federal Home Loan Bank of New York is committed to recruit, hire, develop, motivate, promote, retain, and compensate all applicants and employees in a nondiscriminatory manner without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a parent, disability, genetic information, military or veteran status, or any other characteristic protected by applicable law (including title VII of the Civil Rights Act of 1964).