Business Analyst, Transformation

Posted 15 Hours Ago
Hiring Remotely in US
Remote
85K-105K Annually
Entry level
AdTech • Artificial Intelligence • Machine Learning • Marketing Tech • Software
The Role
The Business Analyst, Transformation leads transformation initiatives focusing on omnichannel strategies and project management. This role includes establishing tracking tools, collaborating across teams, and enhancing customer engagement through analysis and strategic planning. Key responsibilities involve executing communication plans, managing development requests, and improving customer experience through the use of performance metrics and best practices.
Summary Generated by Built In

The Business Analyst, Transformation, drives transformation initiatives from go to market and customer engagement through planning and execution. The business analyst will ensure the foundational elements to track and execute against our transformation initiatives are established and utilized across our teams. The business analyst will develop strong internal and customer relationships, partnering across the breadth of those relationships to deliver on our stated objectives. 

Responsibilities Include:

  • Lead transformation and omnichannel initiatives with responsibility for planning, execution and end deliverables.
  • Establish and oversee omnichannel tracking and project management tools, ensuring they are used and continuing to evolve them.
  • Participation in omnichannel transformation spanning all markets – inclusive of discovery, delivery and customer adoption. Will have responsibility for specific tasks and deliverables with participation spanning our customer base.
  • Participate in migration and adoption efforts through the following: Assist in the build out of our go to market value proposition to drive customer alignment and buy in including content and talk track, facilitate and/or track the successful completion of pilots leading to customer activation, utilize Mediaocean change management methodology to advise internal teams and customers on defining best practices for better product adoption, and evaluate performance metrics and facilitate adjustments to gauge adoption.
  • Liaise with cross-departmental teams to identify and manage necessary development to deliver market and customer ready product. This includes: Work with Customer Engagement and Product Teams to synthesize and prioritize customer feedback and development requests, Coordination with release management, and GTM + collateral.
  • Execute communication plans (MO internal and customer.)
  • Maintain a regular cadence of internal and external meetings to consult with customer owners, product owners, supervisors, directors and gatekeepers.
  • Identify, document and share best practices to improve the overall customer experience and enhance customer understanding of the value of Mediaocean software solutions.
  • Establish and oversee omnichannel tracking mechanisms. Ties to the status and demo/test/pilot dashboards that have been set up, ensuring they are used and continuing to evolve them.
  • Participation in omnichannel transformation spanning all markets – inclusive of discovery, delivery and customer adoption. Will have responsibility for specific tasks and deliverables with participation spanning our customer base.
  • Assist in the build out of our go to market to drive customer alignment and buy in, including creating value proposition and framing out of the story.
  • Implement project planning, implementation and adoption tools.
  • Develop and evaluate performance metrics and facilitate adjustments which ties to gauging adoption.

Product and development focused activities:

  • Specific deliverables – complete MOSUGS project to establish Jira as single source of truth
  • Work with CS and Product to synthesize and prioritize customer feedback and development requests
  • Coordination with release management
  • GTM + collateral 

This role requires communication and collaboration across the entirety of our teams including:

  • Customer Success
  • Operational Excellence
  • Customer Experience
  • Project Services
  • Product
  • Engineering
  • Knowledge
  • Operations and Infrastructure
  • Solution engineering
  • Marketing

Top Skills

JIRA
The Company
HQ: New York, NY
1,280 Employees
On-site Workplace
Year Founded: 1967

What We Do

Mediaocean is the mission-critical platform for omnichannel advertising. With more than $200 billion in annualized media spend managed through its software, Mediaocean connects brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, ad serving, and creative personalization to analysis, optimization, invoices, and payments. Mediaocean employs 1,700 staff across 30 global offices and supports over 100,000 people using its products. Visit www.mediaocean.com for more information.

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