84.51° Overview:
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.
Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
Join us at 84.51°!
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As the Commercial Business Analyst, you will leverage internal insights tools, including 84.51° Stratum and Circana to provide intelligence on CPG and category performance trends to our sales and account management teams. Your goal will be to proactively bring data-driven stories to them that inspire and support sales pitches and strategic engagement opportunities. You will also provide reactive internal analytic needs to support priority sales initiatives within the sales territory.
RESPONSIBILITIES:
- Recurring CPG performance trend analysis on key KPIs including, HHs, visits, share, digital penetration, ecomm growth
- Conduct state of the business performance reporting for QBRs
- Provide data-driven insights to support sales pitches
- Build data-driven stories to support strategic client meetings (ex. T2Ts)
QUALIFICATIONS, SKILLS, AND EXPERIENCE:
Skills:
- Client Service Mindset
- Proficiency in 84.51° Stratum and Circana
- Stakeholder Management
- Data-driven Storytelling
- Retail Industry Knowledge
Experience:
- 1 - 2 years of relevant client-facing consulting or sales experience
- Shopper Data & Insights Solutions (preferred experience with 84.51° data & insights)
- Insights Acumen and Knowledge (preferred but not required)
- Education: Bachelor's degree
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Pay Transparency and Benefits
- The stated salary range represents the entire span applicable across all geographic markets from lowest to highest. Actual salary offers will be determined by multiple factors including but not limited to geographic location, relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data and cost of labor. In addition to salary, this position is also eligible for variable compensation.
- Below is a list of some of the benefits we offer our associates:
- Health: Medical: with competitive plan designs and support for self-care, wellness and mental health. Dental: with in-network and out-of-network benefit. Vision: with in-network and out-of-network benefit.
- Wealth: 401(k) with Roth option and matching contribution. Health Savings Account with matching contribution (requires participation in qualifying medical plan). AD&D and supplemental insurance options to help ensure additional protection for you.
- Happiness: Paid time off with flexibility to meet your life needs, including 5 weeks of vacation time, 7 health and wellness days, 3 floating holidays, as well as 6 company-paid holidays per year. Paid leave for maternity, paternity and family care instances.
Top Skills
What We Do
At 84.51° we use sophisticated tools, technology and data analytics to help retail partners develop, nurture and embrace customer-driven relationships.
84.51° is a retail data science, insights and media company. We help the Kroger company, consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, we leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail advertising solution, Kroger Precision Marketing.
