Overview
The Business Account Manager will have a deep understanding of both retailer and manufacturer strategies to develop and execute growth plans based on strategic intent set by VP/MD & Client. The Business Account Manager provides direction to Customer Managers to optimize annual/quarterly Client business plans. They will be the key point of contact for regional client leadership and will be expected to deliver consistent experiences and outcomes. The Business Account Manager will drive the Business Planning process working closely with cross-functional business partners within the Business Insights, Planning Organization and Channel Teams to improve key metrics based on analysis of promotion, spending, and volume (forecasts and actuals). As well as manage base volume forecasts, item distribution, promotional strategy and innovation.
Responsibilities
- Coordinate with Customer Managers to develop and execute business plans
- Build and manage strategic plans for respective retailers/wholesalers
- Align on strategy and plan with Region Broker Managers, Identify Opportunities and threats
- Feed CM’s w/ planning analytics to support Cat/Line reviews, NI presentations, etc.
- Effective trade fund management and visibility
- Align w/Insights lead and be guided by insights specific to Category/Brand, Consumer/Shopper, Channel/Retail dimensions
- Work with syndicated/other data sources to both manage and inform strategic and tactical trade plans
- Ad-hoc financial and data analysis, including pre/post event analysis
- Develop Customer level distribution and merchandising targets with supporting insights and merchandising activation plans for each key initiative
- Attend Customer Sales Calls with the Customer Manager Team where appropriate
- Develop and deliver content as part of the CROSSVIEW Business Review process
- Ensure Client’s Plans are Built and maintained in the Client’s Trade Planning System
NOTE: This job description does not imply that the above functions are the only tasks that may be performed. Associates will be expected, if possible, to follow any other job-related instructions and perform any other job-related tasks as directed by management.
QualificationsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Education/Experience: Bachelor’s degree (B.A.) from a four year university.
Other Functions: Work experience in sales or marketing for a minimum of 3 years with experience calling on a major chain customer; Excel, Power Point, working knowledge of Nielsen and syndicated data sources; Strong communication and people skills; Must possess collaboration and influencing skills; Ability to be a clear communicator, strategic thinker, and problem solver; Must have ability to effectively prioritize demands and follow through on commitments.
Certificates, Licenses, Registrations: None.
Supervisory Responsibility: Trade Specialists
Working Conditions: Office & Field Environments
Travel Requirements: Varies, 30 - 50%
Language Skills: English is the primary language skill; however, bilingual skills may be required based on business necessity.
About UsSkills Required
- Bachelor's degree from a four-year university
- At least 3 years of sales or marketing experience
- Experience calling on a major chain customer
- Experience with Microsoft Excel
- Experience with Microsoft PowerPoint
- Working knowledge of Nielsen and syndicated data sources
- Strong communication and people skills
- Collaboration and influencing skills
- Ability to communicate clearly, think strategically, and solve problems
- Ability to prioritize demands and follow through on commitments
- English language skills
- Bilingual skills, based on business necessity
Acosta Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Acosta and has not been reviewed or approved by Acosta.
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Flexible Benefits — Work arrangements are often described as flexible, with some roles mentioning hybrid options and scheduling autonomy. Feedback suggests this flexibility is a meaningful upside for certain field and part-time positions.
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Retirement Support — A 401(k) plan with employer contributions or matching is cited among the standard offerings for eligible full-time employees. Feedback suggests some employees view the retirement match positively.
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Healthcare Strength — Dental and vision coverage are occasionally called out as good among the benefits for eligible full-time staff. Feedback suggests these components of the health package can be viewed favorably in certain roles.
Acosta Insights
What We Do
Acosta is an integrated sales and marketing services provider that enables consumer packaged goods brands and retailers to win in the modern marketplace by delivering progressive solutions and exceptional service. With more than 90 years of experience, Acosta understands evolving consumer needs and helps its clients and customers stay a step ahead, fueling their accelerated performance. For more information, please visit www.acosta.com.
