Business Account Executive

Reposted 19 Days Ago
Be an Early Applicant
Georgetown, Demerara - Mahaica
In-Office
Mid level
AdTech • Marketing Tech • Software
The Role
Responsible for driving revenue growth by selling digital marketing solutions, managing accounts, and developing new client opportunities. Will report sales performance and adapt to new sales processes.
Summary Generated by Built In

The Business Account Executive, reporting directly to the Business Development Sales Manager in their assigned markets will be responsible for generating revenue growth by selling the suite of Yello Media Group digital marketing solutions to clients within assigned regions. The BAE will manage existing customer accounts as well as develop and close business to new client opportunities as well as develop strategies
for winning back sales.
This growth is expected to be derived from multiple-channel marketing solutions being positioned with existing as well as new advertisers. They will be responsible for adapting to new sales processes, tools, products, and reporting requirements in line with the company’s transformation efforts. They will be responsible for reporting on their sales initiatives and results to their direct manager as well as the SGSM and Director of Sales as needed.
In this role, BAEs are expected to ensure targeted sales objectives are met and exceeded within the prescribed timeframes measured by given benchmarks and set deadlines. They will be expected to execute the prescribed sales strategies and activities rolled out by the sales leadership geared towards meeting their revenue, product and pacing targets.

QUALIFICATIONS:
 

  • Tertiary level qualification in Marketing or a related field.
  • Three to five years’ experience in a sales or marketing-related field.
  • Certification in digital marketing, e.g., IAB, Google Advertisements, Facebook, Blueprint or HubSpot would be an asset.
  • Must be willing to keep current with industry changes and required certifications.
  • Additional relevant sales and marketing certification.
  •  Knowledge of products and services offered by Yello Media Group.
  • Proficient in Microsoft Office suites.

SPECIALISED SKILLS, TECHNIQUES/LEARNED DISCIPLINE:

  • Excellent organizational, time management, and problem-solving skills.
  • Excellent written and verbal communication and presentation skills.
    Must be sociable, respectful and display strong interpersonal skills.
  • Excellent analytical and project management skills with a willingness to be trained to handle multiple priorities simultaneously.
  • Must be able to analyze, identify and interpret real-time market trends and data.
  • Foster strong professional relationships and manage expectations with customers, vendors, department leaders, and fellow employees.
  • Ability to work with other team members and departments to achieve sales targets and department goals.
  • Must be able to work independently in all areas of the job function.
  • Must be adaptable and thrive in an environment with shifting priorities and time-sensitive deadlines.
  • Strong ability to respond positively to pressure, prioritize and balance competing requests.
  • In-depth knowledge of all Products and Services offered by the company.
  • Proven knowledge of the digital landscape and trends.
  • Must be highly skilled in proposal creation.
  • Must be able to work in a dynamic, fast-paced environment.
  • Must be able to converse and deliver presentations to clients at varying levels, all the way up to a board of directors/c-suite members.
  • Technically proficient in, knowledgeable of, and a quick learner of CRM, campaign management, and marketing analytics tools.
  • Passionate about digital marketing and the digital media space.

MAIN RESPONSIBILITIES:

  • Meet or exceed assigned sales revenue targets.
  • Drive Digital revenue growth from assigned and prospected leads by face-to-face or another approved sales methodology.
  • Provide frequent activity and sales reports as agreed with the manager.
  • Must maintain a monthly pipeline which shows forecasted incoming revenue for each month.
  • Provide feedback to the manager and the Products Team on developing digital products or improving offerings based on client feedback.
  • Interpret digital advertising campaigns to make recommendations for improvement and to prove ROI.
  • Complete sales pitches to clients, Medium and Blue-chip clients.

SPECIAL CONDITIONS ASSOCIATED WITH THE JOB:

  • Normal working environment
  • May be required to work outside of normal working hours.
  • Will be required to make customer visits.
  • Must have access to a reliable motor vehicle.
  • Must be willing to attend team meetings as needed, in the office or otherwise.

These responsibilities may be reviewed and updated from time to time to keep aligned with the company’s needs.

                                                                      Application Deadline:
Friday, May 30, 2025

YELLO MEDIA GROUP LTD RECRUITMENT POLICY NOTICE:

Under the Cayman Islands Data Protection Law, Yello Media Group (Cayman) Ltd need explicit consent from individuals to process, collect and store your data for the purpose of evaluating your suitability for potential employment with the company. Yello Media Group (Cayman) Ltd is committed to being compliant with all applicable Data Protection Laws to keep your information private and secure. As part of the job application process with Yello Media Group (Cayman) Ltd, it is necessary that you read our Recruitment Policy: Yello Media Group Ltd Recruitment Policy Notice and confirm your consent to share your personal data to enable Yello Media Group (Cayman Ltd) to evaluate you for the purposes of potential employment.  

 

Top Skills

Campaign Management Tools
CRM
Marketing Analytics Tools
MS Office
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The Company
191 Employees
Year Founded: 1984

What We Do

Yello Media Group is a full-service media business charting a new direction for print and digital advertising in the 21st Century. We provide the building blocks to help entrepreneurs like you develop successful marketing strategies to start and grow their business.

Our innovative suite of directory products and digital marketing solutions is tailored to fit any business needs by integrating the right tactics, technology and team to drive measurable results.

Why Yello? Yello Media Group publishes 23 print telephone directories in 21 countries for a combined circulation of over 2 million copies, while its network of 21 online properties reaches over 6 million unique visitors with over 61 million searches annually. Yello Directory Products continue to maintain their prominence as one of the most used and trusted source in the Caribbean region.

We are best known for our print directory product, however, we have reinvented ourselves to better reflect our brand evolution and core commitment to also adopt new technologies and dynamic trends through our digital transformation.

Among our vast array of digital products are: Website Development, Social Media Management and Search Engine Marketing (SEM), all available in a range of price point to suit any budget. Yello Media Group provides the best return-on-investment for businesses looking to reach thousands of customers across multiple platforms.

Let us simplify the complex for you and help you take your business to the next level with smarter marketing strategies that drives big results.

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