The Role
The Broadcast Traffic Manager oversees commercial inventory scheduling and execution for radio and TV, ensuring compliance with regulations and effective team management.
Summary Generated by Built In
Broadcast Traffic Manager
Job Summary
The Broadcast Traffic Manager is responsible for the accurate scheduling, coordination, and execution of commercial inventory across both radio and television stations. This role ensures advertising spots, programming elements, and daily logs are completed accurately, delivered on time, and maintained in compliance with FCC regulations and company policies. The Broadcast Traffic Manager also leads and manages a team of six traffic staff members, while partnering closely with Sales, Programming, Production, and Finance to maximize revenue, maintain inventory integrity, and support smooth daily station operations.
Key Responsibilities
Equal Employment Opportunity Statement
WINK News is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants and do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected characteristic in accordance with applicable laws.
*Please no phone calls or emails regarding this position.
#LI-onsite
Job Summary
The Broadcast Traffic Manager is responsible for the accurate scheduling, coordination, and execution of commercial inventory across both radio and television stations. This role ensures advertising spots, programming elements, and daily logs are completed accurately, delivered on time, and maintained in compliance with FCC regulations and company policies. The Broadcast Traffic Manager also leads and manages a team of six traffic staff members, while partnering closely with Sales, Programming, Production, and Finance to maximize revenue, maintain inventory integrity, and support smooth daily station operations.
Key Responsibilities
- Create, manage, and finalize daily commercial logs for both radio and television stations
- Supervise, train, and support a team of six traffic staff, ensuring accuracy, efficiency, and adherence to deadlines
- Enter and maintain advertising orders accurately according to contracts and campaign requirements
- Maximize inventory utilization while upholding separation rules, advertiser restrictions, and scheduling guidelines
- Partner with Sales to resolve copy issues, makegoods, order revisions, and schedule changes
- Coordinate with Production to confirm commercials are received, approved, and ready for air
- Reconcile logs daily and correct discrepancies in a timely manner
- Ensure compliance with FCC regulations, political advertising requirements, and company policies
- Monitor spot delivery and arrange makegoods when needed
- Generate and review reports related to inventory, revenue, pacing, and performance
- Serve as a liaison across departments to resolve traffic and scheduling conflicts
- Oversee traffic systems, such as WideOrbit, and maintain system accuracy and data integrity
- Bachelor’s degree in Communications, Broadcasting, Business, or a related field preferred
- 3–5 years of broadcast traffic experience in radio, television, or both
- Previous supervisory or team leadership experience preferred
- Strong working knowledge of traffic systems such as WideOrbit or similar platforms
- Understanding of broadcast logs, spot rotations, inventory management, and placement strategy
- Familiarity with FCC regulations and political advertising rules
- Strong attention to detail and commitment to accuracy
- Strong leadership and team management abilities
- Excellent organizational and multitasking skills
- Strong communication and problem-solving abilities
- Ability to work effectively under tight deadlines in a fast-paced environment
- Analytical skills related to inventory management and revenue optimization
- Office-based within a multi-platform broadcast environment (radio and television)
- Fast-paced, deadline-driven environment with critical daily log completion timelines
- May require early mornings, late afternoons, or additional hours during political seasons or other peak periods
- Ability to sit for extended periods while working at a computer
- Frequent use of hands and fingers for typing and operating office equipment
- Ability to communicate effectively via phone, email, and in person
- Occasional standing, walking, bending, and reaching
- Ability to lift and carry up to 15 pounds (e.g., files, office materials)
- Health, Dental, Vision, and HSA (effective 1st of the month after 30 days; subject to plan terms)
- Company-paid life insurance and EAP; voluntary short-term disability
- PTO (accrual-based) and company-paid holidays
- 401(k)
Equal Employment Opportunity Statement
WINK News is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants and do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected characteristic in accordance with applicable laws.
*Please no phone calls or emails regarding this position.
#LI-onsite
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The Company
What We Do
Fort Myers Broadcasting Company is a privately-held media company founded in 1939, operating multiple radio and television stations that provide news, weather, and entertainment programming to Southwest Florida.
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