Braze Marketing Specialist - Contractor

Posted 3 Days Ago
Hiring Remotely in USA
Remote
3-5 Years Experience
Healthtech • Insurance • Mobile • Software • Financial Services
Stride is the world’s first benefits platform built specifically for contractors, part-timers, and the self-employed.
The Role
The Braze Marketing Specialist will plan and execute lifecycle marketing campaigns across various channels including email, in-app messaging, SMS, and push notifications. Responsibilities include campaign setup, QA, content creation, performance analysis, and compliance documentation. The role requires collaboration with teams to meet branding and design standards while adhering to industry guidelines.
Summary Generated by Built In

Stride enables independent workers to reap the benefits of their independence. We simplify the challenges of being self-employed by helping workers handle the complexities of insurance, finances, and taxes — in one convenient platform. Since we were founded in 2014, we have helped over 3.7 million workers save an estimated $5.4 billion on their taxes and monthly health insurance premiums.

Stride partners with over 100 leading companies like Uber, Amazon, DoorDash, and Instacart to provide their independent workers with access to our benefits platform. The company is backed by $96 million in capital from Venrock, New Enterprise Associates, Fidelity’s F-Prime Capital Partners, Mastercard, Allstate and King River.

The Role:

Stride is seeking a dynamic and detail-oriented Braze Specialist (contract role, short-term), focusing on planning and executing our Lifecycle marketing campaigns across email, in-app messaging, content cards, push and SMS. This role will be providing leave coverage for an essential role with potential opportunity for additional projects in 2025. The ideal candidate will have deep experience with the Braze platform, strong QA skills and can collaborate effectively within and across teams for design and content creation as well for campaign analysis. 

Key responsibilities include: 

  • Campaign planning, execution and QA
    • Helping develop lifecycle campaign, audience and testing strategy focused on team/initiviate goals and KPIs
    • Independently setting up, QA and managing lifecycle campaigns, automated triggers and transactional communications across email, push, in-app messages, and SMS, as well as updating and maintaining content cards in our native app 
    • Updating email HTML and templates to meet campaign requirements and copy structure
    • Managing and updating marketing calendar of upcoming and completed campaigns
  • Design & content creation
    • Working closely with Brand team and external partners/resources to maintain template designs and helping guide/build graphics and illustrations, as well as copy and subject lines
  • Campaign analysis and reporting 
    • Tracking and analyzing campaign performance metrics, such as open, click rates, as well as analyzing any testing
    • Reporting on the success of campaigns across the organization
  • Compliance: 
    • Adhering to privacy, Stride and industry guidelines for all communication channels
    • Bonus: familiarity with CAN-SPAM, TCPA, and HIPAA compliance
  • Documentation: 
    • Managing repository of assets, performance docs, and campaign visuals, as well as guidelines and instructions

Experience & Qualifications:

We recognize that underrepresented groups such as women and BIPOC individuals are historically less likely to apply to a role if they don’t meet 100% of the listed qualifications. We encourage you to apply if you meet a majority of the qualifications.

When reviewing resumes we’ll be looking to see that you have:

  • 3+ years working in the Braze Customer Engagement Platform building both campaigns and canvases levering the following solutions:
    • Email, In-app messages, SMS, Push notifications, content cards and multi-channel campaigns
    • Strong familiarity with delivery validation rules, segmentation, defining target audiences, and liquid logic/personalization
    • Comfortable with coding and updating templates, as well as loading and building complex audiences with 15+ filters
    • Familiar with Braze’s Report Builder and other reporting functionality, particularly downloading and translating results in Google Sheets and/or Excel
    • Comfortable with Braze’s User Lookup functionality to assess user journey’s and support our Customer Experience team
  • Basic graphic design skills (i.e. Canva)
  • Consumer copywriting / editing experience (e.g., comfortable suggesting or editing subject lines, headlines, etc. for fit and clarity)
  • Experience in start-up/ecommerce and/or insurance (this is preferred, but not necessary)

If we have an opportunity to engage you in your interview process, we’ll look to assess that you:

  • The ability to build and QA complex campaigns (e.g., 20+ segments), often with a quick turnaround, maintaining high-quality output and extreme attention to detail
  • Effective communication skills with the ability to build strong working relationships
  • An ability to able to raise issues, and share ideas, as well as summarize results and learnings
  • A track record of working to deadlines under pressure, while being flexible, organized and hardworking
  • Have experience with a task or project management software (Asana)

Contract Details:

  • Duration & Hours: ~5 months (Dec 2024 - Apr 2025)
  • Training: ~15 hours early - mid Dec’24 + ~20 hours early Jan’25
  • Coverage: 12 weeks @ ~20-30 hours/week, expected start 1/20/25 but possibly sooner
  • Location: Remote, time availability should have some overlap with 9-5 pm PST
  • Compensation: $50 - $75 per hr
  • This role offers the potential for extension/other projects based on performance and business needs.

Our Commitment:

We know the confidence gap and imposter syndrome are a real thing. This can get in the way of meeting incredible candidates, so please don’t hesitate to apply — we’d love to hear from you!

Stride is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Helpful Information:

This resource will help explain Stride’s Compensation Philosophy and compensation practices, and will answer some common questions you might have.

Stride’s Compensation Philosophy utilizes a National Payscale, which is designed to fairly and equitably pay employees based on their performance and impact regardless of geographic location. For employees in the United States, our National Payscale leverages San Francisco Bay Area market data to determine our compensation bands for cash, commissions, or bonus (if applicable) and equity.

Unless otherwise noted, the cash compensation above is the total salary and does not include a bonus.  In addition to cash compensation, all full-time Striders will be given stock options to participate in Stride’s equity incentive program.  We want all Striders to be an owner of the company, value that ownership, and be able to participate in any future positive outcomes for the company.

Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications, and other job-related reasons. Our compensation ranges are designed to be competitive, equitable, and growth-oriented.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks Stride offers to all US-based employees.

At Stride, we believe in compensating Striders in ways that are true to their value in the marketplace, that inspire and motivate the team to execute our vision, that shape behavior toward productively building and sustaining Stride's culture, and that support the risks and rewards of a fast-growing technology company. 

We know the confidence gap and imposter syndrome are a real thing. This can get in the way of meeting incredible candidates, so please don’t hesitate to apply — we’d love to hear from you!

Stride is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Top Skills

Braze
The Company
HQ: San Francisco, California
105 Employees
Remote Workplace
Year Founded: 2014

What We Do

Hi, we're Stride! Today, 60 million Americans work independently, and that trend is only accelerating. But benefits are tightly coupled with full-time, W2-based jobs. As a result, the millions of Americans who work independently are excluded from that financial safety net.

Stride is the world’s first benefits platform built specifically for contractors, part-timers, and the self-employed. We provide them with all the same benefits you’d expect from a W2 job, like insurance (health, dental, vision & life insurance), tax support, mileage & expense tracking, and special deals & discounts on everyday expenses.

In fact, since launching in 2014, Stride has helped more than 3.5 million Americans save more than $4 billion on their benefits and taxes. We were founded in SF CA, we are a remote-first company, and have teammates all across the United States.

We partner with over 100 work platforms like Uber, Lyft, Postmates, DoorDash, Instacart, Amazon, Grubhub, MasterCard, Aon, Willis Tower Watson, GoPuff, and more to help their communities of independent contractors and part-time employees get the benefits they and their families need to stay physically and financially healthy. We’re backed with over $86 million in capital by Venrock, New Enterprise Associates, Fidelity’s F-Prime Capital Partners, King River Capital, Mastercard, and Allstate.

Why Work With Us

We are a remote-first, employee-first & mission-driven company. Our diverse team of go-getters hail from all corners of the globe but are united in creating economic security for everyone who works for themselves. We learn from each other, we help each other grow, we make each other laugh, and we push each other to new heights.

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