About Nayya
Founded in 2019, Nayya is on a mission to connect people’s most important information, so they can thrive in their health and wealth. Powered by AI and advanced analytics, Nayya’s platform transforms complex benefits experiences into intuitive, seamless, and ongoing interactions—meeting people meeting people's real world needs. As a trusted platform and partner to leading employers, benefits solutions, and HR tech providers, Nayya unlocks long-term value through helping employees live more resilient lives. Backed by strategic investors like ICONIQ, Felicis Ventures, SemperVirens, Workday Ventures, MetLife Nextgen Ventures, and ADP Ventures, Nayya is ushering in the future of health and wealth for all.
About the Role:
A core component to Nayya’s success is our ability to engage and communicate effectively with our users, especially during Open Enrollment season. As the email marketing specialist, you will play a critical role in driving and scaling this strategy at Nayya.
In this role, you will build and deploy optimized multi-step email journeys to users. You will measure performance, identify areas of opportunity, and run and analyze A/B tests. You will partner with our existing email marketing specialist to tackle different segments of users and use cases across the entirety of Open Enrollment season.
Responsibilities:
- Following a step-by-step guide, manage a segment of customer email program deployments from beginning to end.
- Edit and schedule user journeys in Braze, maintaining a calendar of deployments.
- Proactively communicate with members of the team on any areas of confusion or blockers hindering your success.
- Troubleshoot issues that arise in Braze independently or with minimal assistance
- Govern list management, including list health, segmentation, reputation, and growth.
- Analyze and report on the results of A/B tests.
- Meet regularly with key marketing stakeholders to collaborate on a shared email deployment calendar.
Qualifications:
- 3-4 years of professional marketing experience with 2+ years of performance marketing experience.
- Expert-level experience with email marketing platform Braze is required.
- Experience in segmentation and personalization of campaigns across multiple channels.
- Experience working with cross-functional teams and collaborating with product, design, marketing and client-facing teams.
- Excellent written and verbal communication skills.
- Strong data analysis, problem-solving, and strategic-thinking abilities.
- Nice to have: B2B2C experience, startup experience
Success looks like
- Within 10 days, you’ll understand the Nayya product, use-cases, and our goals around Open Enrollment. Through trainings, you’ll have a clear understanding of the steps involved to deploy user journeys in Braze. You’ll contribute to the documentation and QA-testing of trainings.
- Within 20 days, you’ll have met with key Customer Success and Marketing team members to better understand the cross-functional requirements and Open Enrollment seasonal goals.
- Within 30 days, you’ll be actively managing a segment of customer email programs, with minimal oversight. You’ll meet regularly with key members of the marketing team to report on progress.
The salary range for New York based candidates for this role is $35.00/hr - $40.00/hr. We use a location factor to adjust this range for candidates that are located outside of geographic region of our New York office. Placement within the salary band is determined based on experience.
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Nayya is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics
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What We Do
At Nayya, we believe there is a better way to choose benefits. A more transparent, less confusing way where consumers feel more confident in their decisions. We focus on decision support and benefits engagement. It’s one of the most stressful and challenging situations consumers face – and we see that as an opportunity to do good. We’re excited to deliver a new experience to consumers, where they choose their benefits through our software, data and AI engine. We are a benefits technology company that aims to bring peace and confidence to consumers as it relates to their employee benefits. Nayya is revolutionizing the way people interact with their benefits by serving as a data-driven advisor across the benefits lifecycle.
Why Work With Us
We are redefining an industry and seeking mission-driven, team oriented colleagues to join us. We empower each Nayyan to take on complex projects that will help transform how consumers choose and use benefits. We believe feedback helps us and our teams grow and transparency and cross-functional collaboration are key to success. Grow with us.
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