Branding & Communication Manager

Questel is a global, end-to-end intellectual property solutions provider, serving more than 20,000 clients across 30+ countries. Our comprehensive suite of software and services covers the full IP lifecycle: patent and trademark search, analytics and business intelligence, IP and innovation portfolio management, renewals, and translation. We help corporate IP and legal teams, law firms, and innovative companies protect and leverage their intellectual property.

Deployed internationally, our solutions are growing rapidly, driven by a multicultural team distributed across multiple countries. We combine the agility of a startup with the resources of a structured group of 1900 employees in over 30 countries.

Your Role

As Branding & Communication Manager, you will own the group's brand identity and communication strategy, and will be responsible for how Questel looks, sounds, and is understood, both externally and internally. You will lead a team of five, covering Websites, Design, Internal Communication, and Branding, and will work in close collaboration with MarCom, Sales, HR, and Executive leadership to ensure a consistent, compelling, and unified brand experience across every touchpoint and every country.

You will personally take ownership of internal communication, ensuring employees across our 30+ countries stay informed, aligned, and engaged with the group's strategy and culture. Beyond managing your team, you will play a central project management and coordination role, connecting the dots between departments, keeping projects on track, and ensuring clear reporting to stakeholders. You will have real autonomy in execution while relying on expert group resources and robust tools already in place.

Your Missions

Team Leadership & Management

• Lead, coach, and develop a team of five covering branding, design, websites, and internal communication
• Set priorities, allocate resources, and manage workload across the team
• Define team objectives, follow up on individual development, and support career growth
• Manage the branding and communication budget and prioritize investments

Communication

• Define and drive Questel's overall communication strategy across corporate, product, and employer branding communications
• Ensure consistent messaging and tone of voice across all external communication channels and materials
• Oversee the production of communication assets, including website content, press materials, and executive communications
• Coordinate PR, media relations, and thought leadership initiatives
• Partner with Sales and MarCom to align communication with commercial priorities and campaigns

Branding

• Own and evolve Questel's brand identity, visual guidelines, tone of voice, and positioning across the group
• Ensure brand consistency across all countries, business lines, and touchpoints (digital, print, events, product, website, design...)
• Manage the brand architecture across Questel's portfolio of solutions and acquired companies
• Lead rebranding, naming, and visual identity projects as the group evolves
• Protect and monitor the brand's image and reputation

Internal Communication

• Personally own and drive the group's internal communication strategy and editorial calendar
• Design and manage internal communication channels (intranet, newsletters, town halls, Teams, signage...)
• Partner with HR and Executive leadership to communicate company strategy, culture, and key initiatives
• Support change management and employer branding communications
• Measure employee engagement with internal communication and continuously improve reach and impact

Project Management & Coordination

• Plan, coordinate, and track cross-functional branding and communication projects end-to-end
• Act as the central point of coordination between your team's disciplines and other departments (HR, Sales, Product, MarCom, Executive leadership)
• Manage timelines, priorities, and dependencies across multiple concurrent projects
• Ensure clear, regular reporting to Executive leadership and stakeholders on progress, risks, and results
• Facilitate collaboration and information-sharing across departments and countries

Analysis & Optimization

• Monitor brand, communication, and project performance KPIs: awareness, engagement, traffic, employee reach
• Use analytics tools to evaluate initiatives and identify areas for improvement
• Provide regular reporting to Executive leadership and MarCom, with actionable recommendations

Profile

• 5+ years of experience in branding, communication, or marketing, ideally in a B2B, SaaS, or tech environment
• Proven experience managing and developing a team, ideally across multiple disciplines
• Strong project management skills, with the ability to plan, coordinate, and deliver multiple projects across teams and departments
• Excellent cross-department collaboration skills, comfortable working closely with HR, Sales, Product, and Executive leadership
• Strong reporting and communication skills, able to synthesize information and present it clearly to stakeholders and leadership
• Strong branding and creative sensibility, with experience in visual identity, design, and brand guidelines
• Hands-on experience leading internal communication in an international, multicultural organization
• Excellent written and verbal communication skills, with the ability to adapt tone and format to different audiences
• Comfortable with tools: CMS platforms, design software (Canva, Adobe Creative Suite or equivalent), intranet/employee communication tools, project management and analytics tools
• Autonomy, rigor, creativity, and a collaborative, hands-on mindset
• Interest in complex domains: intellectual property, data, AI
• Professional English required (any other language is a plus)

What We Offer

• A key leadership role shaping the group's brand and communication across a growing international organization
• The opportunity to build and grow a dedicated multidisciplinary team of five
• An international team and an open, demanding, and collaborative work environment
• An agile organization, backed by a solid international group of 1900 employees in over 30 countries
• Modern tools and in-house expertise, with real freedom to propose and act
• Real opportunities for advancement within the group