The Role
Create and edit branded content including articles, advertorials, press releases, web stories, thought leadership pieces, and social copy. Translate client briefs into engaging, brand-aligned content, adapt writing for publishers, conduct research and fact-checking, support SEO, coordinate approvals, manage revisions, and collaborate with strategy, design, client servicing, and publisher teams.
Summary Generated by Built In
What we want:
We are looking for a Branded Content Writer to join our Brand Solutions team. You will create content that works for brands and for readers, from long-form articles and advertorials to web stories, and thought leadership pieces. You will work closely with strategy, client servicing and publisher partners to take ideas from brief to published piece.
Who we are:
Vertoz (NSEI: VERTOZ), an AI-powered MadTech and CloudTech Platform offering Digital Advertising, Marketing and Monetization (MadTech) & Digital Identity, and Cloud Infrastructure (CloudTech) caters to Businesses, Digital Marketers, Advertising Agencies, Digital Publishers, Cloud Providers, and Technology companies. For more details, please visit our website here.
What you will do:
•Write and edit branded content across formats such as articles, advertorials, press releases, web stories, and occasional social copy
•Understand client briefs and turn them into clear, engaging stories that fit the brand's voice and campaign goals
•Adapt content to the tone, style and editorial guidelines of different publishers and platforms
•Coordinate with publisher partners on content approvals, edits and timelines
•Research industry topics, trends and audiences to build credible, insight-led content
•Collaborate with design, strategy and client servicing teams on campaign ideas and content calendars
•Maintain accuracy, consistency and quality across every deliverable, including fact-checking and proofreading
•Handle client feedback and revisions with professionalism and speed
•Support content for SEO, using keywords and structure that improve discover-ability
Requirements
•3 to 5 years of experience as a content writer, journalist, editor or PR professional in a publication, brand or PR/advertising agency
•Bachelor's or Master's degree in Mass Communication, Journalism or English Literature
•Excellent command of written and spoken English, with strong grammar, editing and storytelling skills
•Clear understanding of branded content, native advertising and the publisher ecosystem
•Ability to write in different tones, from corporate and formal to conversational and youth-focused
•Working knowledge of SEO basics and content performance metrics
•Strong research skills and attention to detail
•Ability to manage multiple projects and meet tight deadlines
•Good communication and team coordination skills
Good to Have*
•Experience handling education, real estate, BFSI, healthcare or consumer brands
•Familiarity with AI tools for research and ideation, with a strong editorial eye to keep the writing human
•A portfolio of published work, bylines or campaign samples
Benefits
•No dress codes
•Flexible working hours
•5 days working
•24 Annual Leaves
•International Presence
•Celebrations
•Team Outings
Skills Required
- 3 to 5 years of experience as a content writer, journalist, editor, or PR professional
- Bachelor's or Master's degree in Mass Communication, Journalism, or English Literature
- Excellent written and spoken English, grammar, editing, and storytelling skills
- Understanding of branded content, native advertising, and the publisher ecosystem
- Ability to write in corporate, formal, conversational, and youth-focused tones
- Working knowledge of SEO basics and content performance metrics
- Strong research skills and attention to detail
- Ability to manage multiple projects and meet tight deadlines
- Good communication and team coordination skills
- Experience handling education, real estate, BFSI, healthcare, or consumer brands
- Familiarity with AI tools for research and ideation
- Portfolio of published work, bylines, or campaign samples
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The Company
What We Do
Vertoz is an AI-powered MadTech and CloudTech platform serving businesses, digital marketers, advertising agencies, publishers, cloud providers, and technology companies. It provides omnichannel and performance advertising, monetization and media representation, ad exchanges, digital identity, domain services, cloud hosting, and related infrastructure. Its platforms help customers manage digital campaigns, monetize audiences, establish online presence, and optimize advertising performance through technology-driven solutions.
