Brand Strategy Specialist

You’re more valuable than ever – And that’s just how we’ll make you feel.

Job Summary 
The Brand Strategy Specialist serves as a strategic partner and cross-functional collaborator, 
responsible for translating data-driven insights into compelling brand narratives. This role 
combines insightful evaluation with creative intuition to develop strategic creative briefs that guide 
the Creative and Channel marketing teams. By leveraging consumer research, performance metrics, 
and business objectives, the Brand Strategy Specialist ensures brand consistency and relevance 
across all touchpoints. The ideal candidate demonstrates strong critical thinking, a proactive 
approach to problem-solving, and the ability to provide clear, actionable feedback to cross
functional teams. This position plays a key role in shaping and evolving the Company’s brand’s 
identity and messaging in alignment with organizational goals. 

Qualifications 
Education Required:  
• Bachelor’s degree in marketing or related field 

Licenses/Certifications Required:  
• None 

Work Experience Required:  
• 3+ years in a marketing brand strategy role at an agency or within a marketing department. 
Preferred Qualifications, Education, Licenses, Certifications, Experience, etc.: 
• Healthcare and/or multi-location retail experience. 
Knowledge, Skills, and Abilities 
• Demonstrated experience in creative brief writing. 
• Strong understanding of core branding elements (e.g., positioning frameworks, tone of 
voice, brand guidelines, messaging architecture, etc.). 
• Strong comfort level collaborating closely with research team to synthesize data into 
compelling brand stories and insightful briefs. 
• Skilled in briefing and collaborating with research and creative partners, even if not 
conducting research personally. 

• Capable of synthesizing audience data (quantitative metrics, qualitative feedback) into 
concise, strategic contributions. 
• Excellent communication and collaboration skills. 
• Proficiency in marketing analytics tools and software such as Tableau, Salesforce, Google 
Analytics, etc. 
• Strong project management skills with experience in managing multiple projects 
simultaneously. 
• Ability to work in a fast-paced, dynamic environment, while embracing and fostering a 
culture of continuous learning. 
• This role involves interaction and collaboration with other departments and requires 
excellent judgment and interpersonal skills.

Essential Duties and Responsibilities 
 

Brief Creation 
• Positively impact the creative product by formulating detailed briefs for Creative and 
Channel teams, ensuring all marketing activities are cohesive, strategically and brand
aligned, and rooted in data and insights.  
• Lead creative briefings by co-presenting briefs with project owners. 
• Partner closely with your counterparts in Creative (in-house and agency), inspiring fresh, 
original ideas that are rooted in insight. 

Strategy and Brand Work 
• In partnership with Marketing leadership and the Insights Specialist, gather and analyze 
insights from first-party (internal) and third-party (external) research sources to 
understand market trends, consumer behavior, and competitive landscape. 
• Collaborate with cross-functional partners to ensure campaigns and creative assets 
reinforce a unified brand experience across all channels including digital, in-center and paid 
media.  
• Collaborate with Insights Specialist to gain a firm understanding of brand health through a 
quarterly brand health survey and tracker. 
• Conduct cultural audits and trend mapping to inform brand voice, partnerships and 
storytelling. 
• In collaboration with Brand team, develop clear, distinctive brand positioning, purpose and 
messaging frameworks. 
• Develop a deep understanding of our health system partners, our markets, our target 
audiences, and best practices across channels and programs, and share those insights with 
internal stakeholders to help shape marketing strategy. 
• Partner with Creative and Brand Director to ensure brand guidelines are enforced and 
updated, as needed. 
 

Creative performance testing and evaluation 
• In partnership with channel owners, monitor and evaluate creative performance across 
marketing channels (e.g., digital, social media, email, print) to identify strengths, 
weaknesses, and opportunities for improvement. 
• Co-lead and analyze creative testing initiatives to evaluate the effectiveness of brand 
messaging, visual assets, and campaign concepts across channels, using insights to optimize 
performance and inform strategic direction. 
 

Collaboration 
• Work closely with cross-functional teams, including creative, channels, partnerships, 
operations to ensure seamless execution of marketing strategies.

Project Management 
• Oversee the planning, execution, and completion of projects, ensuring they are delivered on 
time, within scope, and within budget. 
• Coordinate with various teams to manage resources, timelines, and deliverables effectively. 

GoHealth Core Values 
GoHealth’s Core Values, listed below, are essential functions of this position: 
• Collaboration: Takes ownership for collectively establishing productive partnerships and 
relationships and seek to gain joint understanding of priorities and objectives so that the 
greater good of the organization and those we serve is always at the forefront. 
• Innovation: Consistently uses good judgment, applying creativity to overcome obstacles 
and increasing effectiveness and efficiency through process and other forms of innovation. 
• Diversity & Inclusion: Fosters diversity and inclusion, to be able to better understand 
team members, our customers and partners.  Engages the strengths and talents of each 
GoHealth team member, creating an environment of involvement, respect and connection 
where the richness of ideas, backgrounds and perspectives are harnessed. 
• Courage & Integrity: Models and practices the highest ethical and professional standards; 
demonstrates pride and personal interest in our patients, partners and fellow team 
members, deeply engaging in the business. Makes decisions, with a focus on doing the right 
thing; treats team members, our customers, partners and vendors with dignity, 
consideration, open-mindedness and respect. 
• Accountability: Always shows initiative, demonstrates a bias to action and gets things 
done. Actively accepts responsibility for diverse roles, obligations and actions that 
positively influence patient and customer outcomes, our partnerships and the healthcare 
needs of our communities. 

Physical Requirements 
• Office Environment: Tasks may be conducted within a climate-controlled office setting. 
• Physical Activity: The role may require the ability to lift, carry, push, or pull materials, 
supplies, and equipment (up to 15 lbs.) Duties typically involve a combination of sitting, 
standing, and walking, with frequent changes in position. 
• Travel: Travel may be required, including travel between Company locations and out-of
town destinations as needed. Up to 10% or quarterly for meetings as needed. 
• Safety Equipment: May require the use of safety equipment for infection prevention.

_________________________________________________________________________________________________________ 
Note: This Job Description is not inclusive of all the duties of the position. You may be asked by Leaders 
to perform other duties. Leadership may revise this job description at any time. 

Equal Employment Opportunity Statement 
The Company and its affiliates, joint venture partners and entities under common management are 
Equal Opportunity Employers. They do not discriminate based on race, color, religion, national 
origin, age, sex, disability, veteran status, sexual orientation, gender identity, or any other protected 
status under federal, state, or local law.

ADA Accommodation Statement 
Reasonable accommodations are available for qualified individuals with disabilities upon request. 
This role defines success by achieving essential function outcomes, not by the method of 
completion. 

Compliance Statement 
This job will be performed consistent with ADA, FMLA, FLSA, and other applicable federal, state, 
and local laws regulating employment.

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All qualified persons are granted an equal opportunity for employment without regard to race, color, religion, sex, sexual orientation and gender identity or expression, age, national origin, citizenship status, disability, genetic information, medical condition, family care leave status, pregnancy or pregnancy-related condition, otherwise qualified disabled or veteran status. The company will comply with all fair employment laws in each of the jurisdictions where we conduct business.
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