Vanguard’s Global Brand team is responsible for defining and telling Vanguard’s story in ways that set us apart, create meaningful emotional connections, and drive action across the business. We’re currently looking for a Brand Strategy Consultant to join the Global Brand Strategy and Insights team.
As part of this team, Brand Strategy Consulting partners closely with marketing and business leaders to translate enterprise brand strategy into focused messaging, compelling experiences, and creative inspiration across Vanguard. This person will serve as a strategic partner to our Financial Advisor Services (FAS) and Enterprise Client Group (ECG) teams, working with leaders and crew to shape positioning, messaging and campaigns; translate insight into action; and extend Vanguard’s brand strategy in ways that drive differentiation and results.
The ideal candidate brings strong strategic thinking and deep curiosity about audiences, competitors and the market. They collaborate closely with senior stakeholders across the business, building trust while translating insight into ideas.
Core Responsibilities
Serve as a trusted brand strategy advisor to senior leaders across our financial advisor and enterprise client organizations, helping teams solve complex business challenges by connecting enterprise brand strategy, audience insight, and marketing execution in ways that drive results.
Stays current on market trends and the competitive landscape as they relate to brand and marketing strategy, bringing perspective that helps partners spot opportunities and stay ahead in the marketplace.
Translate research and competitive intelligence into action, distilling complexity into clear implications that help partners make better decisions.
Partner with marketing, communications and business teams to shape marketing strategy, positioning, messaging and go-to-market efforts
Collaborate with partners on enterprise and divisional campaigns – ensuring work is insight‑driven, creatively inspiring, and consistent with Vanguard’s brand while remaining relevant to specific audiences and business priorities.
Build strong, trusted relationships with senior stakeholders, providing clear perspective, proactive engagement, and thoughtful communication that informs key decisions and drives alignment across partners.
Develop and deliver formal and informal training, tools and frameworks that build acumen and capabilities across teams.
Proactively identifies, manages, and mitigates risks on marketing activities. Communicates solutions on key issues to management and stakeholders to obtain their input and buy-in as appropriate.
Build strong, trusted relationships with senior stakeholders, providing clear perspective, proactive engagement, and thoughtful communication that informs key decisions and drives alignment across partners.
Qualifications
Minimum eight years of related experience, ideally in brand strategy, marketing, advertising or consulting.
Proven experience consulting with senior leaders and navigating complex, matrixed organizations.
Demonstrates an entrepreneurial mindset, with a strong sense of ownership, proactivity, and comfort navigating ambiguity.
Hands‑on experience in business, brand, consumer, or audience analysis.
Strong communication skills, including the ability to distill complexity into concise, actionable narratives.
Strong project management and collaboration skills.
Undergraduate degree in marketing, communications, or equivalent experience required; graduate degree preferred.
Familiarity with financial services, advisors, or intermediaries is a plus, but not required.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.About Vanguard
At Vanguard, we don't just have a mission—we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Skills Required
- Minimum eight years of related experience in brand strategy, marketing, advertising, or consulting
- Proven experience consulting with senior leaders and navigating complex organizations
- Strong communication skills and ability to distill complexity into actionable narratives
- Undergraduate degree in marketing, communications, or equivalent experience
- Hands-on experience in business, brand, consumer, or audience analysis
Vanguard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vanguard and has not been reviewed or approved by Vanguard.
-
Retirement Support — Retirement support appears unusually strong through a 401(k) design that includes a match plus an additional employer contribution, which can materially lift long-term total rewards. HSA seeding and an enhanced employer match further strengthen the savings-and-benefits value of the package.
-
Wellbeing & Lifestyle Benefits — Wellbeing and lifestyle support is reinforced by a sizable annual FlexFund stipend that can be applied across many day-to-day categories such as fitness, childcare, and other personal expenses. On-site or virtual clinics and fitness options add practical health and wellness convenience.
-
Affordable Benefits — Healthcare and related benefits are positioned as comparatively affordable via heavily subsidized medical plans and broad coverage options. This affordability can offset moderate base pay for employees who place higher value on out-of-pocket cost reductions.
Vanguard Insights
What We Do
We are a community of 30 million who think – and feel – differently about investing. Together, we’re changing the way the world invests. Since our founding in 1975, helping our investors achieve their goals is our sole reason for existence. With no other parties to answer to and therefore no conflicting loyalties, we make every decision—like keeping investing costs as low as possible—with only your needs in mind. Vanguard is one of the world's largest investment companies, offering a large selection of high-quality low-cost mutual funds, ETFs, advice, and related services. Individual and institutional investors, financial professionals, and plan sponsors can benefit from the size, stability, and experience Vanguard offers. As of April 30, 2019, we managed more than $5.6 trillion in global assets. In addition, we have 189 funds in the United States and 225 funds in global markets. For Commenting Guidelines & Important information, visit here: http://vanguard.com/linkedin Vanguard Marketing Corporation, Distributor.
