Takt (formerly Massive) is on the hunt for a Brand Strategist who thrives on uncovering insights, shaping narratives, and crafting strategies that drive real business impact.
About the Role
As a Brand Strategist at Takt, you’ll help clients define who they are and how they show up in the world. You’ll lead brand development and campaign strategy, collaborating with creative, digital, and strategy teams to build positioning, messaging, and go-to-market strategies that resonate.
This role is a mix of research-driven strategy,
creative storytelling, and hands-on execution. You’ll craft brand narratives, develop positioning frameworks, and shape campaigns that bridge creativity with business objectives. You’ll also facilitate workshops, guide clients through complex brand challenges, and ensure their brand experience is seamless across every touchpoint.
What You’ll Do
- Build brands—from the ground up or refining and evolving existing identities.
- Develop strategic brand frameworks, including positioning, messaging hierarchies, tone and voice, and audience segmentation.
- Craft go-to-market strategies for both B2B and B2C brands, aligning competitive insights with audience needs.
- Shape brand campaigns that tell a compelling story—across digital, social, and traditional media.
- Conduct research—stakeholder interviews, competitor audits, and market trend analysis—to inform strategy.
- Lead and co-facilitate workshops, helping clients define their purpose, values, and messaging.
- Collaborate with creative teams to bring brand narratives to life through design, content, and experience.
- Develop campaign messaging and storytelling frameworks for product launches, awareness campaigns, and customer engagement.
- Guide marketing teams in executing brand-led campaigns, ensuring consistency and impact.
- Present strategic recommendations with confidence, articulating insights and rationale clearly.
- Oversee execution, ensuring creative output aligns with brand positioning and business goals.
What You Bring
- 3-5+ years of experience in brand strategy, campaign strategy, or a related field (agency experience preferred).
- A deep understanding of brand positioning, messaging strategy, and campaign development across both B2B and B2C.
- Experience crafting brand identity strategies and campaigns that drive awareness, engagement, and conversion.
- Exceptional writing and communication skills, with the ability to craft compelling narratives.
- Strong facilitation skills, with experience leading brand workshops and uncovering actionable insights.
- Confidence in presenting and defending ideas to clients and stakeholders.
- A strategic yet creative mindset—balancing analytical thinking with audience intuition.
- Experience working across various industries, with the ability to dive into new categories quickly.
- A collaborative approach, working cross-functionally with designers, marketers, and strategists.
- A proactive, adaptable attitude, thriving in fast-paced, high-output environments.
- An innate curiosity and drive for continuous learning.
Bonus Skills
- Experience in integrated campaign strategy and multi-channel marketing execution.
- Familiarity with SEO, content strategy, and performance marketing.
- Knowledge of UX and digital experience strategy.
- Experience in brand activation, advertising, or content marketing.
- Strong workshop facilitation skills, particularly with executive-level stakeholders.
Compensation
$70,000 - $90,000 annually (based on experience).
If this sounds like you, apply below—and tell us three random things about yourself that make you unique.
Due to the volume of responses, only shortlisted applicants will be contacted. Thank you for your interest in Takt.
No phone calls or walk-ins.
Skills Required
- 3-5+ years of experience in brand strategy or related field
- Deep understanding of brand positioning and messaging strategy
- Exceptional writing and communication skills
- Strong facilitation skills for leading workshops
- Experience across various industries quickly
- Experience in integrated campaign strategy
What We Do
At Takt®, we believe bold ideas have the power to transform the ordinary into the extraordinary. Since 2012, we’ve been building more than brands—we’ve been creating movements. Takt® is an independent, award-winning creative agency based in Canada, known for bringing clarity to complexity and turning vision into reality. Our work begins with a question: What story do you want to tell? From there, we craft cohesive brand narratives that flow seamlessly across every touchpoint—websites, campaigns, and content that don’t just make an impact but build momentum. Whether it’s redefining a company’s identity or building digital platforms that inspire action, we thrive on creating work that is as meaningful as it is beautiful. We partner with organizations that have the courage to lead. Our clients include iconic names like NYU, NHLPA, UBC, CBC, Amazon, and Alphabet—businesses that understand the value of bold thinking and purposeful storytelling. They trust us not just to meet their expectations but to elevate their vision, pushing boundaries to create something unforgettable. What sets us apart is how we weave clarity, creativity, and strategy into every project. We believe strong narratives are the foundation of every great brand, and when those narratives align with design and technology, they become transformational. Our goal is not just to build brands but to create lasting emotional connections—experiences that move people and turn audiences into advocates. As an independent agency, we pride ourselves on agility, collaboration, and a relentless commitment to craft. From the first conversation to the final deliverable, our team of strategists, designers, and storytellers work as an extension of your own, helping you define your purpose, share your story, and amplify your impact. Because at Takt®, we know the best brands don’t just tell their story—they live it. Let’s build something bold together.
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