Job Title: Brand Portfolio Manager, Young Learners, American English
Location(s): Mexico City, Mexico
About Springer Nature
Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow. Visit group.springernature.com and follow @SpringerNature
About the Brand
Macmillan Education provides world-class content in the most relevant, engaging and flexible formats to support students, teachers and institutions in lifelong learning. Visit macmillaneducation.com and follow @MacmillanEducation / @MacmillanELT
About the Role:
The Brand Portfolio Manager, Young Learners AE is responsible for developing and executing brand strategy for Macmillan Education ELT for a Pre-Primary & Primary American English product portfolio, and ensuring that products in this portfolio meet customer requirements, can compete effectively in the marketplace, and that they have a robust go to market strategy and campaigns execution at each of the stages of product lifecycle to drive and maximise sales.
Role Responsibilities:
Portfolio Strategy and Brand Management
Working effectively with the American English Publisher and team, Regional Marketers, Research and Data teams, contribute with brand perspective to the publishing strategy, creating recommendations for timely placement of brands, competitive product positioning and differentiation.
Manage the life cycle of products within the portfolio from launch through relaunch and retention to sunsetting.
Working with the American English Publisher, design the research programme to ensure profitability and sustainability of the portfolio, including competitor intelligence, market trends and validation of products in development.
Working with the Research team, lead on the concept validation research to ensure that the forthcoming products and solutions are competitive and meet the customer requirements.
Contribute to the Investment Approval documentation preparation by providing sales forecasts and their rationale, verified with the local sales and marketing teams, pricing recommendations, preliminary go to market strategy and proposed Customer Value Proposition.
Working with the Research and Data teams, carry out post-publication research and analysis to understand performance of our brands. Working with the AE Publishing team, define appropriate actions necessary to meet the business goals for the product in its future iterations or replacements.
Lead on the development of product branding in line with the wider publishing strategy, including:
- Creation of winning Customer Value Propositions (i.e. product positioning, Key Selling Points and differentiation)
Creation of product titles and names and securing trademarking (when relevant)
Producing visual brand representations i.e. covers, logos etc.
Build an effective Go To Market strategy and drive its execution across the Regional Markets to achieve targeted sales.
Lead on defining the optimum product configurations and bundling/packaging and align with the agreed pricing strategy to maximise returns on investment and achieve competitive advantage.
Work closely with the Global Campaigns Manager, the Teacher Training Manager and other key internal stakeholders (e.g. Publishing and Sales) to deliver effective global brand campaigns meeting time, cost and quality criteria.
Ensure the consistent application of the brands across print and digital channels (including web presence, email marketing, and social media) by working closely with the Head of Marketing Operations & Lead Generation and the Digital Marketing Manager.
Create branding documents for internal communication and customer-facing marketing copy for products within the portfolio.
Support regional Marketing and Sales teams by providing sales enablement tools and product training.
Experience, skills and qualifications
Essential:
Bachelor’s degree in Marketing or related field
Fluency in Spanish and English C1-C2 is required – spoken & written
Intermediate proficiency at minimum in Excel, Word, PowerPoint, SharePoint, and Canva.
Demonstrable 3-5 years of experience in brand management and global brand initiatives
A track record of innovative thinking and creative problem-solving in developing and executing effective and differentiated brand strategies
Proven ability to analyze complex data sets, extract actionable insights, and refine brand strategies based on data-driven decisions
Solid experience of working in global teams and understanding regional variations and the impact on customer requirements
A proactive approach to staying ahead of emerging industry trends and technologies, adjusting brand strategies accordingly to maintain relevance and capitalize on new opportunities
Strong influencing and communication skills with the credibility and gravitas to drive decision-making
Solid experience in briefing effective and impactful marketing assets for a wide variety of channels, including print and digital
Strong organisation and planning skills with the ability to work under pressure
Desirable:
Experience in successfully managing educational product portfolios within a global context, and an ability to tailor branding strategies to the unique needs of local audiences
Ability to use a wide range of tools to deliver effective brand campaigns and assess data
At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent.
Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here: https://group.springernature.com/gp/group/taking-responsibility/diversity-equity-inclusion
If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation.
For more information about career opportunities in Springer Nature please visit https://careers.springernature.com/
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Top Skills
What We Do
Research and learning are the cornerstones of progress, which is why we open doors to discovery for our communities, enabling millions of researchers, clinicians, educators and other professionals to access, trust and make sense of the latest insights.
Springer Nature is an ambitious and dynamic organisation. For over 180 years our imprints, books, journals, platforms, and technology solutions have been a trusted source of knowledge to our communities. Today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood, and used, ensuring that the world continues to make progress, improving and enriching lives and helping to protect our planet for future generations.
Global key facts:
Established for over 180 years
Nearly 10,000 colleagues
200 offices in 45 countries on all continents
World’s largest academic book publisher
Publisher of Nature, the world’s most influential journal
First company to publish more than 1 million Open Access articles
Key brands and imprints:
Springer Nature is home to some of the best-known names in research, health, educational and professional publishing. Every day, around the globe, our brands reach millions of people.
Nature
Springer
BMC
Palgrave Macmillan
Apress
Macmillan Education
Scientific American
Springer Healthcare
Springer Medizin
Research Square
J.B. Metzler
BSL
Adis
