Company Description
Aboitiz Foods is an integrated regional food and agribusiness company dedicated to creating a high-performance culture anchored on our time-honored values of Integrity, Teamwork, Innovation, and Responsibility. Through the collective strengths of our subsidiaries, Pilmico and Gold Coin, we believe in sustainably feeding Asia’s growth from mill to meal.
We are constantly improving and optimizing our processes by integrating the value chain around Asia. We leverage our sector expertise and capabilities to deliver quality every time. With our world-class technology and culture of constant innovation, we devote ourselves to serving you better.
At Aboitiz Foods, we embrace change and inspire innovation, leading the way in food and agribusiness solutions. Join us as we shape the future of food in Asia and build a culture where, together, we nourish the future.
https://www.aboitizfoods.com/
Job Description
Reporting to the Group Brand Manager for Farms/Meats, the Brand Portfolio Manager for VAM is responsible for the holistic category and brand marketing management of the Food Group’s Prepared Meats, also known as Value-Added Meats (VAM) products. This involves the creation and launch of new brands, products, and the support of existing ones in the category portfolio. This is an integrated brand and product management role, and the candidate will have an opportunity to drive business growth while continuing to hone their marketing and brand management skills.
The role is responsible to fulfill the brand management role for Pilmico Farms and The Good Meat’s Prepared Meats and VAM products, including but not limited to the following functional responsibilities :
- Market and Consumer Understanding (Market Sizing, Brand and Segment Shares, Competitor Analysis, Channel Analysis, Consumer Insight)
- Brand Strategic Planning including Range Extensions (Brand Identity, Brand Vision, Brand Architecture, Portfolio Management, Product Portfolio Strategy)
- Innovation and New Product Development (Idea Generation to Commercialization and post-launch evaluation)
- Brand Profitability (P&L Planning and Management, Revenue Achievement, Pricing and COGS Management, A&P Control) and market share delivery
- Brand Marketing Activity and Support Planning, Execution, and Evaluation (Communication and Media, POS and Merchandising, Trade and Consumer Promotions, Digital Marketing and Commerce)
- Product Delivery and Quality (Formulation and Packaging quality and market delivery) - Product Availability (sales channel strategy and monitoring, availability, visibility)
- Product Supply Management (forecasting, Materials supply management)
- Brand Social Impact (brand and product sustainability and social dimensions)
- Cross-functional team collaboration and assistance to team outside of directly managed brands, support on developmental and ad-hoc corporate, marketing, and other projects
Qualifications
- College graduate from any degree10-15 years experience in marketing/brand/product management, in either FMCG, food, beverage, packaged goods, or related
- Experience in new product development and project management, working cross-functionally to develop unique propositions, product formulations, pricing and commercial analysis, channel distribution plans
- Experience in brand marketing operations, in activation and brand building of existing products using advertising and communications, merchandising, and promotions
- Experience in sales forecasting, sales and offtake analysis, and product P&L management, including marketing budget management
Additional Information
- Work location: BGC, Taguig
- Hybrid work set-up
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What We Do
PILMICO FOODS CORPORATION, the food and agribusiness subsidiary of Aboitiz Equity Ventures, is considered as one of the largest flour milling companies in the Philippines. We are primarily engaged in the manufacture of wheat flour and wheat by-products and have been ranked among the top three domestic flour producers in terms of sales. We import both soft and hard wheat, the primary raw material for our products, from the United States and Canada. All our flour products are fortified with Vitamin A and Iron, and certified with Halal and Sangkap Pinoy seal. Through our Research and Training facilities located in Luzon and Mindanao, we also offer technical services and bakery trainings to meet the needs of our stakeholders. Our products are distributed all over Philippines through distributors and dealers. We have also expanded the reach of our flour products to the ASEAN region, exporting to countries like: Vietnam, Thailand, Malaysia, Myanmar and Hongkong. True to our brand promise of being Partners for Growth, we advance our business and communities by providing business solutions and building partnerships for growth
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