Brand Planning & Strategy Manager – HOKA

Posted 15 Days Ago
Be an Early Applicant
Hiring Remotely in Goleta, CA
Remote
120K-135K Annually
7+ Years Experience
Marketing Tech • Retail • Design
The Role
The Brand Planning & Strategy Manager at HOKA will create seasonal merchandise financial plans, collaborate with cross-functional teams to set product targets, and provide data-driven analyses for business decisions. This role emphasizes strategic planning and requires strong analytical skills and problem-solving abilities.
Summary Generated by Built In

 At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Brand Planning & Strategy Manager – HOKA
Reports to: Director, Brand Planning & Strategy – HOKA
Location:  Remote

Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

HOKA is looking for a connector of people and information with excellent analytical and problem-solving skills. The Brand Planning & Strategy Manager will guide, develop, and align cross-functional teams around strategic, financial, and HOKA brand targets. This individual has a proven track record of building category plans from the style-color level up to global financial targets. This individual is curious about global consumer and economic trends and how they influence strategy.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.


Your Impact

The primary functions of this role, include but are not limited to:

1. Create seasonal merchandise financial plans (MFP) at the style-color level that connect to top-down guidance and brand strategies

2. Collaborate with cross-functional teams, such as Product Line Managers, Merchandisers, and Finance Planners to develop seasonal product targets and metrics

3. Provide data-informed analysis and recommendations to support decision making and iteration of business plans

Who You Are

  • You love to dig into the details without losing sight of the big picture.
  • You are curious about data; you have the analytical experience to solve problems.
  • You are globally minded with cross-culture agility; you have experience working effectively in complex global organizations.
  • You are a great communicator and are also receptive to feedback.

We’d love to hear from people with

  • 5-8 years of experience with experience in strategic planning, merchandise financial planning, category management, or related fields.
  • Experience with relevant consumer products or services, such as footwear, apparel, sporting goods, athletic, fashion, and lifestyle categories.
  • Comfort with ambiguity; can decide and act without having the total picture.
  • A proven track record in partnering with business leaders and all levels of management.

What We'll Give You

  • Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
  • Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
  • Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
  • Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
  • Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
  • Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
     

$120,000 - $135,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.


Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

#LI-EL1

The Company
HQ: Goleta, CA
4,204 Employees
On-site Workplace

What We Do

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Koolaburra®, HOKA ONE ONE®, Teva® and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.

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