The Brand Officer executes the brand's overall brand strategy, campaigns, and activities, ensuring that it aligns with the current brand guidelines and the organizations’ business objectives.
Key Responsibilities- Marketing & Brand Strategy
- Develop and execute key brand initiatives, ensuring all campaigns align with business objectives and market insights.
- Help manage the annual brand activity calendar and ensure all activities are executed as planned.
- Brand Experience
- Execute brand consistency across all customer touchpoints, ensuring a cohesive and positive experience.
- Translate brand strategy into tactical briefs for marketing campaigns and creative projects, and execute as such.
- Drive efforts to build brand equity and customer loyalty.
- Performance Analysis
- Track and measure the effectiveness of all brand campaigns and strategies, using data to make recommendations that optimize revenue.
- Budget & Finance
- Monitor spending to ensure efficient resource allocation and provide regular financial reports to management.
- Team & People Leadership
- Set and monitor key performance indicators (KPIs), conduct performance reviews, and foster a collaborative, high-performing environment.
- Ensure compliance of self to company policies.
- Cross-Functional Collaboration
- Serve as a key liaison between the brand team and other departments, including finance, operations, branch managers, and external partners, to ensure seamless project execution.
Education: Graduate of a 4-year college course in Marketing, Management, or other related courses
Experience: At least 3-5 years of work experience
Capabilities: Able to develop and enforce brand guidelines, develop campaigns, provide data
analysis, generate consumer insights, and execute on-ground. Knowledge of MS
Office applications (MS Word, Excel, Powerpoint) and PowerBI, basic knowledge of CRM tools and
applications, knowledge of Mac applications are a plus.
Top Skills
What We Do
About Belo Medical Group Founded in 1990, Belo Medical Group stands as the pioneering medical aesthetics center in the Philippines, trailblazing the industry with unmatched expertise and innovation. Under the esteemed leadership of Dr. Vicki Belo, our brand has become synonymous with the highest standards of beauty and skincare treatments in the country. As part of the privately-owned Belo Group of Companies, we encompass a comprehensive range of brands, including Belo Medical Group for medical aesthetics and surgery, Belo Essentials for consumer beauty products, and Venn Intelligent Aesthetics for distribution of medical aesthetic products and devices. Our journey began over three decades ago when Dr. Vicki Belo opened the first-ever dermatological and surgical clinic in the Philippines. Since then, we have dedicated ourselves to transforming the aesthetic industry, providing Filipinos and international clients alike access to the latest and most reliable beauty technologies and procedures. Our mission is to enhance natural beauty and promote self-confidence, inspiring individuals to live their best lives. With the vision of making the Philippines the beauty hub of Asia, we are committed to excellence and innovation in everything we do. The Belo Medical Group operates with core values that are the bedrock of our success: Honoring our word through truth and transparency. Striving as one team to achieve unified goals. Embodying 'malasakit' with care and resourcefulness. Leading for excellence and setting industry standards. We are the original choice for beauty and wellness, trusted by celebrities and individuals who seek the pinnacle of aesthetic care. With over 14 strategically located clinics nationwide, our presence marks a legacy of beauty and excellence that continues to grow, shaping the future of medical aesthetics in the Philippines and beyond. Join us at Belo Medical Group, where beauty, innovation, and a legacy of excellence converge.
