The Role
Develop and execute brand positioning and messaging across digital channels. Manage media relations, build content ecosystems (Telegram, YouTube, TikTok), coordinate KOLs and partners, drive community-to-conversion strategies for trading products, and analyze metrics to optimize performance.
Summary Generated by Built In
My client is a financial services company and looking for a Brand & Media Operations Manager roles.
Job Description- Develop the brand positioning and messaging across all digital channels, ensuring a consistent and professional image for trading products.
- Manage relationships with global financial media and industry-specific platforms to secure high-tier exposure and strengthen brand authority.
- Build and operate a comprehensive content ecosystem across platforms like Telegram, YouTube, and TikTok, focusing on market insights and educational content.
- Drive user acquisition by designing conversion paths from social communities to account opening and deposit through engaging online activities.
- Coordinate with KOLs and partners to ensure compliant messaging while tracking data metrics to optimize channel efficiency and content performance.
- Bachelor’s degree or higher in Marketing, Media, Finance, or a related field.
- Minimum of 3 years of experience in branding, media relations, or content operations.
- Deep familiarity with the global social media ecosystem and community-driven conversion strategies.
- Strong understanding of trading products, including FX/Gold trading, copy trading, and IB business models.
- Proven ability to plan and execute comprehensive content strategies while analyzing data to drive continuous improvement.
Skills Required
- Bachelor's degree or higher in Marketing, Media, Finance, or related field
- Minimum of 3 years experience in branding, media relations, or content operations
- Mandarin speaking ability
- Deep familiarity with global social media ecosystem and community-driven conversion strategies
- Strong understanding of trading products (FX/Gold trading, copy trading, IB business models)
- Proven ability to plan and execute comprehensive content strategies and analyze data to drive improvement
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The Company
What We Do
Hyphen Connect is a Web3 and AI talent agency and crypto-integrated software solutions provider that connects blockchain, DeFi, NFT, and AI companies with specialized technical and go-to-market talent globally and remotely. They deliver headhunting, data-driven research, and recruitment services across infrastructure, exchanges, gaming, and DeFi projects, plus industry analysis and hiring insights to help clients build engineering and product teams.
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