What You'll Do
- Audit and enhance the client’s brand measurement framework
- Define best-in-class brand marketing effectiveness principles (metrics, methodology, timing)
- Build attribution models that clarify brand impact by campaignAdvise on brand KPI integration into MMM (e.g., Recast) and validate links to business outcomes
- Offer insights from cross-industry best practices
- Partner with Research, Brand, Data Science, and Marketing teams to align on KPIs and measurement strategies
Key Questions You'll Help Answer
- Are we making meaningful progress with our brand — beyond media distribution?
- What signals can we trust when KPIs fluctuate?
- How can brand metrics guide initiatives across audiences and segments?
- What does effective brand measurement look like at top-performing companies?
What We're Looking For
- 10–15+ years of experience in brand measurement, marketing analytics, or research consulting
- Deep knowledge of brand health tracking, survey design, and attribution frameworks
- Experience integrating brand KPIs into MMM/econometric models
- Strong communication skills and experience presenting to senior stakeholders
- Ability to navigate complex measurement challenges and bring clarity to ambiguity
Nice to Have
- Experience in fintech, tech, or media
- Proficiency with tools like Recast, Nielsen, or MMM platforms
- Skills in Python, R, or data visualization tools
- Collaboration with social, brand, or sponsorship marketing teams
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What We Do
Right Side Up is a marketplace to access premium marketing freelancers—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: growth. Marketers in our marketplace have deep in-house experience, serious strategic skills, and executional expertise. We curate the best freelancers to help you develop customer acquisition strategies, concept creative campaigns, solve attribution challenges, scale teams, or pinch-hit whenever you need. Simply put, we provide the marketing team we would have hired when we were in-house. Strategic. Creative. Transparent
