Brand Marketing Specialist - Wolverine

Current employees, please apply in Workday.

At Wolverine, we exist to support the people who forge their own path; those who stop at nothing to build the future they want.
Born in Michigan, we’ve been building boots and gear for over 140 years to be every bit as tenacious and capable as the people who wear them. What started as a work boot that promised to give you 1000 miles of wear has evolved into a footwear and apparel brand that delivers on that promise every day, in every product. We provide guaranteed comfort and time-tested design in everything from steel toe work boots to premium leather boots handcrafted in the USA… we’re not good because we’re old – we’re old because we stayed good.
We do more than just make great products; we strive to provide a collaborative working environment, with creative minds and innovative thought processes, utilizing consumer insights and market research to stand out from the pack. With Project Bootstrap, we champion and support those in skilled trades careers through donations, marketing campaigns and ambassador programs.
This role will support the development and execution of strategic marketing plans for seasonal products and brand initiatives.

• Supports execution of product driven storytelling and marketing programs for assigned consumer category.
• Supports the seasonal marketing share out process and steps within the broader seasonal milestone calendar, including in the creative brief process, to develop category story positioning.
• Collaborates and works with the product design and development team and marketing team members to develop comprehensive product marketing stories and materials to support the launch of each seasonal product line.
• Works with Brand Marketing leads to manage seasonal in-line product marketing efforts including crafting the seasonal stories, writing product copy and descriptions, product naming, and securing legal trade marking.
• Assist with the development and execution of brand storytelling programs, including working with external partners as needed and supporting photoshoots, sales conferences, trade shows, or other brand events.
• Oversee marketing product inventory and ordering process for marketing team members.
• Support group by coordinating communications with internal teams.
• This position will work predominantly under Wolverine Brand but will touch other Work Group brands including Bates, HYTEST, and Merrell Work.
• Performs duties consistent with the Company’s AAP/EEO goals and policies.
• Performs other duties as required/assigned by manager.

Knowledge, Skills, and Abilities Required

• Bachelor’s degree or equivalent experience required.
• 1+ years of marketing experience.
• Strong oral and written communication skills.
• Ability to execute new initiatives
• Able to multi-task and prioritize projects.

Working Conditions

Normal Office Environment. Some travel may be required.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.