Senior Brand Marketing Manager

Bondora is a profitable European fintech on its way to becoming a licensed bank, serving consumers in seven markets. Our brand is about to change: a new visual and verbal identity is coming, and it has to reach every customer touchpoint in every market. At the same time, we are building trust in a category where many lenders look and sound alike.
We are looking for a senior brand marketer to run our brand programmes end to end: the rollout of the new identity, our trust programme, proactive PR, and a few sharp brand activations a year. You will work within the brand strategy and budget set by the Head of Brand & Content, with a lot of room to decide how things get done.
This is a hands-on, operational role for someone who loves getting things live and making a small budget go a long way. It is not a brand strategy role, and it is not a social media role: our Social & Content team runs always-on social and content. Today the role covers our credit products, and brand projects for new products as they launch.

Your main responsibilities 🎯

• Running brand programmes end to end: plans, owners, sign-offs, quality checks and delivery across seven markets, starting with the rollout of our new brand identity.
• Creating low-cost brand activations that earn attention and reach: partnerships, influencer flights, short video bursts and ideas people talk about.
• Spending wisely and reading results honestly: agreeing the objective and how success will be judged before spending, and reporting what worked and what did not.
• Managing agencies, freelancers and influencers: briefs, scope, budget, quality and adaptations for several markets and languages.
• Building trust: customer reviews, Trustpilot, awards and testimonials, and using them across ads, website and customer communication.
• Running proactive product and campaign PR across our markets.
• Keeping the brand consistent and compliant: handing master assets to the teams that adapt them, settling local requests with country teams, and working with Legal on credit advertising rules.

• You have personally led a rebrand or brand refresh rollout, or a comparable multi-market brand programme, from plan to completion.
• Your experience is with consumer (B2C) brands, and includes marketing to customers in European markets.
• You keep several projects moving in parallel with little supervision, and act early when something slips.
• You come up with ideas, not only execute them: you can give us several different concepts that earn reach for little money, and say why an audience would care.
• You have managed creative, production, media or PR agencies and influencers, including rescuing work that went off track.
• You measure in a way that fits a small budget, and you know when a change in the numbers is just noise.
• You have run PR or trust and review programmes, or are ready to own them.
• You know, or learn fast, what credit advertising may and may not say. Experience in lending, banking, fintech or another regulated business is a plus.
• You use AI as part of how you work, for concepting, adaptations or checks, and you check what it gives you.

• Contribute to Bondora’s ambitious goal of reaching 1BN in revenue. Your skills and efforts will directly impact our growth trajectory and shape the future of our company.
• Our employees deserve the best. We recognize our people with a competitive salary and a generous benefits package (5 weeks of vacation, private healthcare compensation, hobby grant, mental healthcare support, share options and much more!)
• We provide an environment that encourages your personal and professional growth. As we constantly evolve and innovate, you’ll have endless opportunities (and budget) to expand your skills and skyrocket your career.

If you have the guts, ideas, and a team vision, apply now! 

Our hiring process: 

1️⃣ Meet Anna, our Recruiter — your first chat to share your story and ambitions.
2️⃣ Meet Daria, Head of Brand & Content and your manager.
3️⃣ Tackle a home task to showcase your skills.
4️⃣ Complete our personality and logic assessments via Alva Labs.
5️⃣ Leadership interview with Mario, CMO. 
6️⃣ Chat with Olga Kikas, our Chief of People.
7️⃣ 🎉 If the stars align — welcome to Bondora!