The Role
The Brand Marketing Manager will lead U.S. marketing for Brown Dust 2, executing strategies, managing partnerships, and engaging with the anime community.
Summary Generated by Built In
About NEOWIZ
The Magic That Brings Joy to the World
At NEOWIZ, we build bold, memorable games that players love—and remember. We move fast, stay curious, and care deeply about doing great work.
We're not chasing one-off hits. We invest in strong ideas, sharp execution, and teams who take ownership. The goal? Build great games—and then do it again, even better.
Across PC, console, and mobile, we’re creating genre-defining experiences that push boundaries and deliver real joy.
If that sounds like your kind of mission, we’d love to meet you.
Be part of something bold—and let’s build what’s next.
About the Role
- We’re looking for a passionate and driven Brand Marketing Manager to lead the U.S. marketing efforts for Brown Dust 2, a visually captivating collectible RPG. This role will be instrumental in crafting and executing localized brand marketing strategies, strengthening player engagement, and building authentic connections with U.S. fans especially with anime and JRPG enthusiasts. You will work closely with cross-functional teams in Korea and global partners to shape our market presence and player experience.
Key Responsibilities
- Plan and execute U.S.-based offline and community events (e.g., Anime Expo, PAX, Comic-Con, fan meetups, promotional activations)
- Lead local brand and IP collaborations aligned with the Brown Dust 2 universe and audience interests
- Manage relationships and negotiate contracts with the U.S.-based marketing partners and agencies
- Analyze trends and player behaviors in the U.S. mobile and anime game market; generate insights to inform strategy
- Collaborate with the live operations team to tailor in-game campaigns and messaging for the U.S. audience
- Localize marketing creative, messaging, and social content for cultural and linguistic resonance with the U.S. audience
Qualifications
- 7+ years of marketing experience, ideally in gaming, entertainment, or digital media
- Strong understanding of mobile games, particularly anime/character-driven RPGs
- Proven ability to manage projects across time zones and collaborate with cross-functional teams
- Passion for U.S. anime/gaming subculture, with a pulse on community trends and fan engagement
- Excellent communication skills; ability to bridge between HQ and local market nuances
Preferred Qualifications
- Experience managing or participating event marketing activities at major gaming and anime conventions
- Familiarity with U.S. cosplay, doujin/secondary creative scenes, or fan community dynamics
- Hands-on experience working on anime-style RPGs across mobile or PC platforms
- Korean language proficiency is a plus but not required
Top Skills
Marketing
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The Company
What We Do
NEOWIZ operates under the slogan "The Magic that Makes the World Enjoyable" continuously presenting innovative and enjoyable content to its customers as a global gaming company.
Beyond the domestic market, it showcases a diverse range of games across PC, console, and mobile platforms globally and continues to discover new IPs(Intellectual Properties) through investments and partnerships.
Moving forward, the games passionately created by NEOWIZ will deliver the ultimate experience to our customers, thereby Generating Distinctive Value.
