Brand Marketing Manager, Proprietary Brands

Brand Marketing Manager, Proprietary Brands

The Brand Marketing Manager, Proprietary Brands is responsible for leading the planning, execution, and optimization of marketing initiatives across Highline Warren's portfolio of brands. This role serves as a key contributor in driving brand growth, content strategy, customer marketing, product launches, and commercial activation efforts while ensuring alignment with broader business objectives.

Key Responsibilities

• Lead the development and execution of annual and quarterly marketing plans across proprietary brands (Sprayway, Prime Guard, BlueDevil, MAG 1).

• Identify opportunities to improve brand visibility, customer engagement, and commercial performance through strategic marketing initiatives.

• Manage and optimize product content, digital assets, and customer-facing materials across key channels and retailer platforms.

• Develop brand messaging, product positioning, promotional campaigns, and go-to-market strategies for new product launches and business initiatives.

• Partner with Sales, Product Management, Category Management, and Customer teams to support business objectives and customer growth opportunities.

• Oversee content syndication, digital shelf optimization, ratings and reviews programs, and retail media initiatives.

• Analyze marketing performance, customer insights, market trends, and competitive activity to recommend actionable improvements.

• Manage multiple marketing projects simultaneously, ensuring execution against timelines, objectives, and business priorities.

• Develop executive presentations, business cases, marketing reports, and strategic recommendations for leadership.

• Serve as a key contributor in shaping the future marketing strategy and roadmap for proprietary brands.

ESSENTIAL FUNCTIONS

To perform this job successfully, an individual must be able to perform each essential function.

• Develop and execute integrated marketing plans that support brand growth, customer engagement, and commercial objectives across proprietary brands.

• Lead cross-functional marketing initiatives, including product launches, promotional campaigns, customer programs, content development, and sales enablement efforts.

• Manage brand positioning, messaging, and content strategy to ensure consistency across digital, print, retail, and customer-facing channels.

• Partner closely with Product Management, Sales, Category Management, eCommerce, and Customer teams to identify growth opportunities and support business priorities.

• Analyze marketing performance, market trends, customer insights, and competitive activity to inform recommendations and optimize results.

• Oversee product content, digital shelf execution, content syndication, ratings and reviews, and retail media initiatives.

• Develop business cases, executive presentations, performance reports, and strategic recommendations for leadership.

• Manage agency, vendor, and external partner relationships as needed to support marketing objectives.

• Coordinate multiple projects simultaneously while maintaining high quality, accuracy, and adherence to deadlines.

• Support annual planning, budget management, and marketing roadmap development.

• Travel as required to support customer meetings, trade shows, sales meetings, and other business needs.

• Perform other duties and special projects as assigned.

MINIMUM EXPERIENCE, EDUCATION, AND CERTIFICATIONS

An individual qualified for this job must have and maintain the following qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or related field required.

• 5-8 years of progressive experience in brand marketing, product marketing, customer marketing, category marketing, or a related field.

• Experience developing and executing integrated marketing campaigns and go-to-market strategies.

• Experience working cross-functionally with sales, product management, and commercial teams.

• Strong project management skills with demonstrated ability to manage multiple priorities in a fast-paced environment.

• Experience analyzing marketing performance data and translating insights into actionable recommendations.

• Strong written, verbal, presentation, and communication skills.

• Proficiency with Microsoft Office Suite, including PowerPoint, Excel, and Teams.

• Experience with eCommerce, digital marketing, retail media, content management, and product content optimization preferred.

• Experience in consumer packaged goods, automotive aftermarket, industrial products, or related industries preferred.

• Ability to travel as business needs require.

PHYSICAL DEMANDS OF ESSENTIAL FUNCTIONS

The physical demands described here are representative of those that must be met by an individual to successfully perform the Essential Functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

ADA/ADAAA

The Company will make reasonable accommodations in compliance with the Americans with Disabilities Act and Amendments.