We are looking for a strategic and result-oriented AVP – Brand Marketing to lead brand positioning, organic growth, digital visibility, content strategy and brand reputation for Dentalkart.
The incumbent will be responsible for strengthening the brand's digital presence, driving organic revenue, improving brand awareness and ensuring consistent brand communication across digital platforms, including traditional search engines and emerging AI-powered discovery platforms.
1. Brand Strategy & Management
Develop and execute brand positioning, communication and identity strategies.
Strengthen brand awareness, recall, salience and market positioning.
Drive branded search growth and overall brand reputation.
Ensure consistent brand messaging across all customer touchpoints.
2. Organic Growth, SEO & AI Visibility
Lead SEO, Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) strategies.
Drive organic traffic, acquisition and revenue growth.
Improve brand visibility across search engines and AI-powered platforms.
Oversee keyword strategy, technical SEO, content optimisation and organic discovery.
Define website optimisation requirements related to site speed, crawlability, indexing and schema in coordination with Technology.
3. Content & Creative Strategy
Lead content strategy and creative direction across digital platforms.
Ensure high-quality, engaging and brand-aligned content.
Drive creative effectiveness through data-driven insights and continuous optimisation.
Establish content standards and maintain consistency in brand communication.
4. Organic Social Media & Community
Develop and execute organic social media strategies.
Drive audience engagement, community building and brand advocacy.
Improve organic reach and engagement across relevant platforms.
Explore user-generated content and community-led growth opportunities.
5. Brand Reputation & Partnerships
Manage online brand reputation and customer sentiment.
Drive app store ratings and review management across digital platforms.
Lead influencer and creator partnerships, brand collaborations, events and exhibitions.
Identify opportunities to strengthen brand visibility and credibility.
6. Leadership & Cross-Functional Collaboration
Lead and mentor the brand, content and organic marketing teams.
Collaborate with Performance Marketing, Technology, Merchandising, Retention and Analytics teams to drive overall business objectives.
Establish clear functional ownership, execution standards and accountability.
Drive continuous improvement and contribute to overall marketing team performance.
RequirementsDesired Qualifications & Experience
MBA or postgraduate qualification in Marketing, Brand Management or a related field preferred.
Strong experience in brand marketing, digital marketing and organic growth.
Proven expertise in SEO, content marketing, organic social media and brand strategy.
Understanding of AEO, GEO and AI-driven search visibility.
Experience managing brand campaigns, creative agencies, influencer partnerships and online reputation.
Strong analytical, strategic thinking, stakeholder management and leadership skills.
Brand Strategy & Positioning
Organic Growth & SEO
AEO & GEO
Content & Creative Management
Digital Marketing & Brand Reputation
Social Media & Community Building
Influencer & Partnership Management
Team Leadership & Stakeholder Management
Skills Required
- MBA or PGDM from a Tier-1 institute such as IIM, ISB, XLRI, FMS, MDI, SPJIMR, IIFT, or equivalent
- 6+ years of experience in brand marketing, brand management, or social and content brand building
- Experience building brand measurement programs covering awareness, top-of-mind awareness, sentiment, and brand lift
- Strong storytelling and creative judgment with rigor to prove brand impact
- A body of brand work with measured outcomes
- Experience taking a category or challenger brand from low to high salience
- Influencer and community-led growth experience
- Exposure to healthcare, wellness, or professional and expert audiences
What We Do
Dentalkart, operated by Vasa Denticity Limited, is an Indian online marketplace and dental-products company serving dentists, healthcare professionals, students, and individuals. It offers more than 20,000 dental products, including equipment, instruments, materials, consumables, laboratory supplies, orthodontic and surgical products, books, and kits. Its mission is to make dental purchasing more accessible through broad selection, reliable delivery, and technology-enabled commerce across India.
