Brand Marketing Lead

About iHeartArabi

iHeartArabi is the premier destination for high-quality audio storytelling in the MENA region. As 
an extension of iHeartMedia, the #1 audio company in the United States, we combine global 
production standards with deep regional relevance. We are dedicated to creating culturally 
relevant podcasts and audio content that entertains, informs, and connects with Arabic-speaking audiences worldwide.
As the region's podcast ecosystem continues to mature, iHeartArabi is uniquely positioned to 
help shape the future of audio—not only by creating exceptional content, but by building 
awareness, educating the marketplace, and accelerating adoption among audiences, creators, 
agencies, and brands.

Role Overview
iHeartArabi is seeking a Brand Marketing Lead to drive the company's marketing strategy across 
the MENA region.
This is a strategic role focused on building the iHeartArabi brand, positioning iHeart as the 
leader in premium audio and podcasting, and growing awareness of the medium among 
advertisers, agencies, creators, and consumers throughout MENA and beyond. 
The successful candidate will own the overall marketing vision for iHeartArabi, from corporate 
brand marketing and thought leadership to audience growth, show launches, communications, 
partnerships, and industry education.
Success will be measured by increased brand awareness, stronger agency and advertiser 
engagement, audience growth, and the continued development of the podcast ecosystem 
across the region.

Key Responsibilities

Brand Strategy & Positioning
• Develop and execute the long-term marketing strategy for iHeartArabi across the MENA 
region.
• Establish iHeartArabi as the leading premium audio and podcast company in the region.
• Build consistent messaging across consumer, creator, and commercial audiences.
• Ensure brand consistency across all marketing, communications, partnerships, and 
events.

Audience Growth & Performance Marketing
• Oversee audience acquisition strategies across audio, video, and social platforms.
• Lead performance marketing initiatives to grow listening, viewing, subscribers, and 
community engagement.
• Optimize marketing investment based on data and measurable business outcomes.
• Support launches of new shows, creators, and content franchises.

Industry Education & Market Development
• Lead initiatives that educate agencies, advertisers, and brands on the value of podcast 
advertising and digital audio.
• Develop thought leadership programs, research, insights, presentations, and that help 
grow the overall audio category.
• Create sales enablement materials that support internal sales development as well as 
resellers in region.
• Partner closely with sales to increase advertiser adoption and unlock new commercial 
opportunities.

Brand Marketing & Communications
• Develop campaigns that elevate both the iHeartArabi brand and its portfolio of shows.
• Own corporate marketing initiatives including PR, earned media, speaking 
opportunities, newsletters, and industry communications.
• Build relationships with key industry organizations, media partners, and marketing 
communities.

Partnerships & Events
• Lead marketing support for strategic partnerships with brands, platforms, creators, and 
media organizations.
• Develop marketing programs around industry events, conferences, and live experiences.
• Identify partnership opportunities that increase visibility and accelerate brand growth.

Agency & Vendor Management
• Manage external PR, and performance marketing agencies.
• Establish clear objectives, budgets, KPIs, and accountability for PR and marketing
partners.
• Ensure marketing investments deliver measurable business impact.

Analytics & Insights
• Define marketing KPIs and reporting frameworks.
• Monitor brand awareness, audience growth, engagement, campaign performance, and 
commercial impact.
• Use data and consumer insights to continually refine marketing strategy.

Requirements
• 8–12+ years of experience in brand marketing, consumer marketing, media marketing, 
or strategic communications.
• Experience developing integrated marketing strategies for media, technology, 
entertainment, or consumer brands.
• Strong understanding of digital marketing, performance marketing, and brand building.
• Experience working with agencies and managing external partners.
• Excellent communication and presentation skills.
• Experience partnering with commercial teams to support revenue growth.
• Strong analytical mindset with the ability to translate data into strategy.
• Comfortable operating in a fast-growing entrepreneurial environment.

Ideal Profile
• Strategic thinker with strong execution capabilities.
• Passionate about building brands and developing new markets.
• Commercially minded with a deep understanding of advertiser needs.
• Strong storyteller capable of simplifying complex ideas.
• Comfortable representing the company publicly with agencies, clients, partners, and 
industry organizations.
• Highly collaborative across content, commercial, production, and executive teams.

Nice to Have
• Experience in podcasting, streaming audio, media, entertainment, or creator ecosystems.
• Experience launching new media brands or products.
• Background in B2B marketing or category marketing.
• Experience with PR, communications, and thought leadership.
• Experience managing research and industry insights initiatives.
• Existing relationships within the MENA advertising, media, or agency landscape.
• Strong understanding of emerging digital media trends across the Middle East