Brand Marketing Coordinator

Brand Marketing Coordinator
Location: Dallas, TX (Hybrid)
Reports to: Brand Marketing Director
Company: Pourri

~The Job
The Brand Marketing Coordinator plays a key role in executing Pourri’s brand vision across experiential and out-of-home marketing channels. This role will lead the coordination of trade shows, consumer-facing brand events, and cross-departmental alignment to ensure marketing strategies are consistently and effectively implemented across the business.

~Core Objectives

●    Assist in developing, implementing, and maintaining cohesive brand messaging and marketing strategies across all sales and marketing channels.
●    Own and lead the planning, execution, and performance analysis of the marketing team’s roles in trade shows and brand events to drive ROI and support revenue and engagement goals.
●    Ensure brand consistency is maintained across all customer-facing touchpoints, including digital, retail, and sales materials.
●    Lead cross-functional coordination for out-of-home campaigns and the execution of physical marketing assets and activations.
●    Support the Brand Marketing Director in aligning teams and departments around a unified brand strategy.
●    Conduct and compile market research, competitive analysis, campaign performance data, and consumer insights to inform marketing decisions.

~Key Responsibilities

Events & Out-of-Home (OOH) Marketing 
●    Lead the end-to-end coordination of trade shows and brand events, including strategy, planning, logistics, vendor communication, setup, and on-site execution.
●    Act as project manager across all event-related initiatives, working with sales, creative, operations, and external partners to ensure flawless execution.
●    Create and manage event budgets, ensuring alignment with ROI goals and broader marketing strategy.
●    Maintain an organized calendar of events and provide regular updates and performance recaps.
●    Collaborate with leadership on annual trade show strategy and provide insights on emerging event opportunities and industry trends.
●    Support strategy, planning and execution of out-of-home brand campaigns including signage, physical activations, and non-digital marketing tactics driving optimized returns while reaching KPI and activation goals.

Brand Marketing 
●    Support the Brand Marketing Director in implementing and developing brand marketing strategy across departments, channels, and campaigns.
●    Oversee and conduct market and audience research to support strategy development and identify emerging opportunities. This includes but is not limited to developing research and insights into market trends, audience segmentation, consumer behavior, industry opportunities, and competitor landscapes. 
●    Develop, manage, and maintain inventory processes of physical marketing materials, display assets, and event collateral across HQ and warehouse locations.
●    Assist Brand Marketing Director in ensuring all sales and media channels are regularly audited and updated with current brand messaging and assets that align with the strategy and brand standards.
●    Assist marketing and creative teams through copywriting support and brand messaging development to ensure that the alignment of brand, audience, and marketing strategies are reflected in all materials. 
○    Assist in providing and auditing copy strategy across digital messaging such as emails and sms communications. 
○    Assists in strategizing and aligning campaign themes with brand messaging strategy. 
○    Assist in providing copywriting across marketing decks.
●    Facilitate smooth communication across departments by maintaining alignment tools, calendars, and process documentation.