The Role
The Brand Marketing Associate supports brand consistency and evolution, collaborates on campaigns, and creates visual brand assets for various platforms.
Summary Generated by Built In
We are currently seeking a Brand Marketing Associate to support the evolution, consistency, and strength of our brand across all channels. This role is ideal for someone with a passion for brand strategy and design, strong attention to detail, and a desire to grow within the financial services industry.
The ideal candidate thrives in a collaborative team environment, is comfortable managing multiple projects simultaneously, and enjoys creating high-quality brand assets that bring a visual identity to life. This individual will act as a steward of the WisdomTree brand—ensuring consistency, relevance, and excellence in execution. They will work closely with our brand agency, internal marketing teams, and cross-functional partners to help advance our brand initiatives and visual expression.
This role is open to candidates located in the greater New York metropolitan area or within a commutable distance.
Success in this role would be achieved by:
- Serve as an ambassador of the WisdomTree brand, ensuring consistency across all marketing, digital, and client-facing materials.
- Collaborate with internal teams and external brand agency on campaigns, visual identity development, and ongoing brand initiatives.
- Support the evolution of the WisdomTree website by contributing to UX enhancements, including wireframes, page layouts, navigation improvements, and visual components.
- Audit website content for brand alignment, clarity, visual consistency, and user experience optimization.
- Help translate brand guidelines into digital design standards and modular components used across the site.
- Design and edit branded assets including web graphics, social media visuals, presentations, infographics, event materials, and advertising units.
- Assist in the development and execution of brand and product-level campaigns, ensuring alignment with brand voice and visual identity.
- Support campaign performance reviews by contributing visual audits, competitive benchmarks, and insights.
Experience and required skill set:
- Bachelor’s degree (Marketing, Communications, Design, or related field).
- 2+ years of experience in brand, creative or specifically brand marketing roles; financial services experience is a plus
- Proven hands-on experience with Figma (required)
- Experience with design tools (Adobe Creative Suite: Illustrator, Photoshop, InDesign; or Canva).
- Familiarity with UX/UI principles and ability to contribute to basic wireframes, user flows, or digital component design.
- Strong visual eye and ability to translate brand guidelines into polished digital and print assets.
- Excellent communication and collaboration skills; comfortable working with both creative and technical partners.
- Strong project management abilities—organized, detail-oriented, and able to manage multiple workstreams simultaneously.
- Curiosity about the competitive landscape and interest in how brands differentiate in financial markets.
Benefits for this Role:
WisdomTree offers a comprehensive and competitive benefits package designed to support the health, financial security and overall well-being of our employees. Benefits include:
· medical, dental and vision coverage with multiple plan options;
· health savings and flexible spending accounts;
· employer-paid life, disability and business travel insurance;
· 401(k) plan with company match;
· flexible paid time off;
· educational reimbursement programs;
· wellness and fitness activities;
· paid parental leave; and
· volunteer time off
All such benefits are subject to the terms and conditions of WisdomTree’s benefits plans and policies.
About Us:
WisdomTree is a global financial innovator, offering a diverse suite of exchange-traded products (ETPs), models and solutions, private market investments and digital asset-related products. Our offerings empower investors to shape their financial future and equip financial professionals to grow their businesses. Leveraging the latest financial infrastructure, we create products that emphasize access and transparency and provide an enhanced user experience. Building on our heritage of innovation, we offer next-generation digital products and services related to tokenized real world assets and stablecoins, as well as our institutional platform, WisdomTree Connect™, blockchain-native digital wallet, WisdomTree Prime®*, and have expanded into private markets through the acquisition of Ceres Partners’ U.S. farmland platform.
*The WisdomTree Prime digital wallet and digital asset services and WisdomTree Connect institutional platform are made available through WisdomTree Digital Movement, Inc., a federally registered money services business, state-licensed money transmitter and financial technology company (NMLS ID: 2372500) or WisdomTree Digital Trust Company, LLC, in select U.S. jurisdictions and may be limited where prohibited by law. WisdomTree Digital Trust Company, LLC is chartered as a limited purpose trust company by the New York State Department of Financial Services to engage in virtual currency business. Visit https://www.wisdomtreeprime.com, the WisdomTree Prime mobile app or https://www.wisdomtreeconnect.com for more information.
Work Smart:
Headquartered in New York City, WisdomTree embraces a “Work Smart” philosophy that transcends physical workspace, aiming to optimize productivity, efficiency and effectiveness. Employee time in the office generally is not prescribed, and team leaders are empowered to determine how their teams work best, based on their roles, which may include in-person, in-office engagement.
Mission, Vision & Values:
WisdomTree is committed to delivering a better financial experience through the quality of our products, solutions and engagement, and to be the leader in delivering best structured access to global asset classes, empowering clients through innovative solutions and long-term performance. WisdomTree employees strive for excellence and innovation, work with transparency and accountability and support each other as a global team. We welcome the applications of qualified individuals who will support this mission and thrive in our collaborative and empowering work environment.
Learn more at https://www.wisdomtree.com
WisdomTree is proud to be an Equal Opportunity Employer, committed to the consideration of all applicants and existing employees for all positions, and we evaluate qualified applicants without regard to race, color, religion, creed, sex, gender, age, national origin or ancestry, ethnicity, physical or mental disability, veteran status, marital status, sexual orientation, pregnancy, citizenship status, genetic information, or any other status or condition protected by applicable law.
Top Skills
Adobe Creative Suite
Canva
Figma
Illustrator
Indesign
Photoshop
Ux/Ui Principles
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The Company
What We Do
WisdomTree is a global financial innovator, offering a well-diversified suite of world-class exchange-traded products (ETPs), models and solutions. We empower investors to shape their future and support financial professionals to better serve their clients and grow their businesses. WisdomTree is leveraging the latest financial infrastructure to create products that provide access, transparency and an enhanced user experience. Building on our heritage of innovation, we are also developing next-generation digital products and structures, including digital funds and tokenized assets, as well as our blockchain-native digital wallet, WisdomTree Prime™. For more information about WisdomTree and WisdomTree Prime™, visit: https://www.wisdomtreeprime.com. Please visit us on Twitter at @WisdomTreeNews. WisdomTree® is the marketing name for WisdomTree, Inc. and its subsidiaries worldwide.
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