Brand Manager

Posted Yesterday
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London, Greater London, England, GBR
In-Office
Senior level
Healthtech • Retail • Pharmaceutical • Manufacturing
The Role
Manage a portfolio of Vitabiotics brands, lead ATL/BTL campaigns and partnerships, coordinate cross-functional launch and NPD support, maintain compliant brand assets, monitor performance (e.g., Circana), manage budgets and external stakeholders, and support events and sales presentations.
Summary Generated by Built In

Job title: Brand Manager

Location: North West London, NW2 7HF

Salary: Competitive

Hours: Monday – Friday 9:00am – 6:00pm + 1 hour lunch break

Hybrid: 3 days in office, 2 days working from home.

Start date: August 2026

Our business…

At Vitabiotics, you'll find a diverse bunch of talented folk who come from a wide range of backgrounds and possess an extensive array of experience. What brings us all together is a culture that thrives on innovation, mutual respect, team work and a sense of commitment. Vitabiotics is truly a great place to work!

Vitabiotics has pioneered advances in nutritional healthcare products for over 50 years and the range includes many of Britain’s leading supplement brands such as Perfectil, Pregnacare, Wellman, Wellwoman and Menopace.

As the UK’s No.1 vitamin company, exporting to over 100 countries, Vitabiotics is widely acknowledged as leaders in innovation and in 2018 became the first vitamin company to twice receive the Queen’s Award for Innovation, awarded for its ground breaking clinical research. 

As part of our commitment to innovation and development, we are looking for a Brand Manager reporting to Brand Marketing Director to join our forward-thinking and growing team. Working in a focused marketing team you will have a strong understanding and passion for consumer brands and will have the opportunity to make your mark on the UK’s most popular vitamin brands.

Responsibilities will include…

  • Brand management of a portfolio of brands.
  • Supporting a wide range of ATL and BTL offline UK marketing activities, including high profile advertising (e.g. radio, print and outdoor), and celebrity brand ambassador campaigns (e.g. Tess Daly and Gabby Logan), to build brand awareness and drive sales performance for some of the UK’s leading supplement brands.
  • Managing and delivering key campaigns and brand partnerships: this could include 3rd party licenced products, celebrity brand ambassador and charity partnerships, offline BTL communications, sampling.
  • Engaging internal teams on brand plans and inputting into cross functional campaign requirements.
  • Managing contractual requirements, building relationships and act as key contact with external stakeholders.
  • Supporting brand requirements for new product development and defining launch plans.
  • Developing and maintaining brand assets and promotional materials to be up to date and compliant with industry regulation.
  • Assisting in the organisation of internal and external marketing events and preparing brand presentations for sales and export stakeholders.
  • Maintaining a record of expenditure ensuring brands and campaigns are managed within budget.
  • Ongoing brand performance monitoring (e.g.Circana data).

Requirements
  • Extensive years of brand management and marketing experience.
  • Ideally have a FMCG branded background.
  • Experience or interest in the area of healthcare and nutrition and managing a licence brand.
  • Offline marketing experience.
  • Excellent attention to detail and good consumer and technical writing skills.
  • Ability to manage multiple projects and deadlines and comfortable working within a small team in a hands on, fast-paced environment.
  • Excellent organisation skills with the ability to be flexible and embrace change.

Benefits
  • 24 days annual leave plus bank holidays
  • Birthday day off.
  • Bupa dental cover.
  • Private medical insurance.
  • 50% staff discount on all Vitabiotics products.
  • Staff skills training.
  • Health and wellbeing programme.
  • Pension contributions.
  • Sick pay support.
  • Free onsite parking.
  • Enhanced maternity or paternity leave.
  • Company events.
  • Fresh fruit and snacks.
  • 2 Charity days a year.
  • Free EV charging station.

Skills Required

  • Extensive years of brand management and marketing experience.
  • FMCG branded background (ideally).
  • Experience or interest in healthcare and nutrition and managing a licensed brand.
  • Offline marketing experience (ATL and BTL): radio, print, outdoor, sampling.
  • Excellent attention to detail and strong consumer and technical writing skills.
  • Ability to manage multiple projects and deadlines in a small, hands-on, fast-paced team.
  • Excellent organisation skills and flexibility to embrace change.
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The Company

What We Do

Vitabiotics is a leading British nutraceutical company founded in 1971, specializing in the development and manufacturing of science-based vitamin and mineral supplements. Known for brands like Pregnacare, Wellman, and Perfectil, the company focuses on nutritional healthcare for various life stages. It is recognized as the UK's number one vitamin company, committed to rigorous clinical research and innovation, with a global presence exporting to over 100 countries.

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