The Role
Lead national brand and commercial strategy for medium trucks and pickups in Tanzania. Drive sales growth, manage and develop the sales team, secure key institutional and fleet accounts, align product offerings with market needs, and oversee marketing, launches and brand activation.
Summary Generated by Built In
KEY RESPONSIBILITIES:
- Brand & Market Strategy
-Develop and execute the national brand and commercial strategy for medium trucks nad pickup segments.
-Position the company as a leading provider of reliable commercial transport solutions in Tanzania
- Conduct market intelligence on competitors, pricing, customer needs and sector trends.
- Identify growth opportunities across logistics, construction, mining, agriculture and government fleets
2. Sales Leadership & Revenue Growth
- Lead and manage the sales team (sales officer, consultants and key accounts executives)
- Drive achievement of monthly, quaterly and annual sales targets
- Develop strucrured sales pipelines and performance tracking systems
- Optimize pricing strategies, promotions and financing partnerships to improve conversion rate
3. Key Accounts & Institutional Sales
- Manage and grow strategic relationships with government ministries, parastatals, NGOs and large corporates
- Lead high value negotiations and tender processes for fleet sales
- Build long term partnerships with long term operators, logistic companies and contractors
4. Product & Market Development
- Work closely with suppliers and principals to align product offering with market demands
- Provide feedback of product specification, configuration and customers requiremnets
- Support porduct launches, demonstration, road shows and fleet activation events
5. Team leadership and Capability building
- Recruit, train,and develop high performance sales team
- Set clear KPIs and conduct regular performance reviews
- Build a strong sales culture focused on accountability, customer focus and results
6. Market & Brand Activation
- Oversee execution of marketing campaigns, exhibitions and trade fairs
- Ensure consistent brand visibility across all sales channnels and customer touch points
- Collaborate with marketing team to develop sales enablement materials
Requirements
KEY REQUIREMENTS
EXPERIENCE:
- At least 5+ years specifically in automativem commercial vehicle, trucks, pickups or heavy equipment industry
- Proven experience managing sales teams and achieving aggressive revenue targets
- Strong exposure to government tenders and B2B fleet sales
TECHNICAL INDUSTRIAL KNOWLEDGE:
- Deep understanding of commercial vehicle market dynamics in Tanzania and East Africa
- Knowledge of fleet financing, licensing structure and asset acquisition models
- Familiarity with OEM distribution models and after sales ecosystem
EDUCATION:
- Bachelors degree in Business Administration, Sales & Marketing, Automotive Engineering or related field. MBA or post graduate qualification is an added advantage
Skills Required
- At least 5+ years specifically in automotive commercial vehicle, trucks, pickups or heavy equipment industry
- Proven experience managing sales teams and achieving aggressive revenue targets
- Strong exposure to government tenders and B2B fleet sales
- Deep understanding of commercial vehicle market dynamics in Tanzania and East Africa
- Knowledge of fleet financing, licensing structure and asset acquisition models
- Familiarity with OEM distribution models and after sales ecosystem
- Bachelors degree in Business Administration, Sales & Marketing, Automotive Engineering or related field
- MBA or postgraduate qualification
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The Company
What We Do
Ubuntu Impact Limited is a Human Capital Consulting Firm committed to delivering reliable solutions that drive positive change and foster substantial growth for organizations and people.
