General Summary
The Brand Manager will play a critical role in driving the evolution of Steve Madden from a footwear leader into a cross-category lifestyle brand in addition to sub brands including Madden Girl and Madden NYC. This individual sits at the intersection of product, marketing, creative, and partnerships—working on brand storytelling and key growth initiatives that fuel cultural relevance and commercial impact.
The responsibilities described below are considered essential functions of the role. This position is based in our LIC office and requires working on-site.
Key Responsibilities
- Act as a central connector across marketing, creative, merchandising, e-commerce, and wholesale
- Manage timelines, deliverables, and execution with a high level of organization and urgency
- Operate with a nimble, solutions-oriented mindset in a fast-paced environment
- Identify, develop, and execute strategic brand collaborations that drive buzz and new customer acquisition
- Serve as a key liaison across collaborators, ensuring alignment from concept through launch
- Able to manage multiple projects and deadlines with support and resources as needed
- Perform other duties and special projects as assigned
Specific Job Skills:
Essential duties include
- Strong eye for trend, tone, and visual storytelling across channels
- Strong project management skills with the ability to drive timelines and cross-functional alignment
- Ability to move quickly and pivot in a fast-paced, deadline-driven environment
- Deep understanding of fashion trends, consumer behavior, and competitive landscape
- Experience developing and executing brand collaborations from concept to launch
- Strong relationship management skills with internal stakeholders and external partners
- Ability to identify culturally relevant partners that drive brand heat and new customer acquisition
- Exceptional communication and collaboration skills across marketing, creative, merchandising, and sales
- Highly organized with strong attention to detail
Required Qualifications
- Bachelor’s degree or equivalent experience
- Minimum of 5–8+ years of experience in brand management, marketing, or related roles (fashion/retail preferred)
- Strong understanding of the intersection of product, storytelling, and commerce
- Experience working on collaborations, partnerships, or integrated campaigns
- Deep passion for fashion, trends, and culture
- Proven ability to manage multiple projects simultaneously and meet tight deadlines
The expected base salary for this position ranges from $110,000-$120,000. Ranges are based on various factors such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, Steve Madden offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, and career opportunities within a dynamic team.
Skills Required
- Bachelor's degree or equivalent experience
- Minimum of 5-8+ years of experience in brand management, marketing, or related roles
- Strong understanding of product, storytelling, and commerce
- Experience working on collaborations, partnerships, or integrated campaigns
- Deep passion for fashion, trends, and culture
- Proven ability to manage multiple projects simultaneously and meet tight deadlines
Steve Madden Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Steve Madden and has not been reviewed or approved by Steve Madden.
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Healthcare Strength — Benefits include medical, dental, and vision coverage plus FSAs, an EAP, and wellness initiatives such as health fairs, flu shots, and Wellness Wednesdays. Feedback suggests these offerings are robust for eligible full-time employees.
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Retirement Support — A 401(k) plan with company matching contributions is available. This provides structured support for long-term savings.
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Wellbeing & Lifestyle Benefits — Employee merchandise discounts and extras like seasonal free shoes and third-party discount programs are emphasized. These lifestyle perks add tangible non-cash value to the total rewards package.
Steve Madden Insights
What We Do
Steven Madden, Ltd. is globally recognized as a leading company in the fashion industry. What began as a modest $1100 investment in 1990 has developed into one of the most iconic brands in footwear. From a factory in Queens, NY, Steve Madden has revolutionized the shoe industry, merging years of experience with unique and creative designs. Inspired by rock and roll and his NY roots, Steve’s vision to provide on-trend women and men with an outlet to express their individuality is innovative, daring, and inspiring. Steve’s innate understanding of trends and unparalleled willpower have resulted in millions of customers worldwide and propelled his designs to the forefront of fashion. In addition to marketing products under its own brands including Steve Madden®, Kurt Geiger London®, Dolce Vita®, Betsey Johnson®, Carvela®, Blondo® and ATM®, Steve Madden licenses footwear, handbags and other accessory categories for the Anne Klein® brand. In addition, Steve Madden designs and sources products under private label brand names for various retailers. Steve Madden’s wholesale distribution includes department stores, mass merchants, off-price retailers, shoe chains, online retailers, national chains, specialty retailers and independent stores. Steve Madden also directly operates brick-and-mortar retail stores and e-commerce websites. In addition, Steve Madden licenses certain of its brands to third parties for the marketing and sale of certain products in the apparel, accessory, and home categories. With an emphasis on retail, wholesale, licensing and international business, there's a constant need for new ideas and versatility. Our environment is extremely fast paced and requires associates to maintain a balance of energy and professionalism. Steve Madden is about fashion-forward product and great people. Our employees are energized, intelligent and passionate about our business and committed to providing excellent customer service.
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