The Role
The Brand Manager will develop brand strategies, manage product portfolios, translate consumer insights into actionable plans, and oversee marketing communications.
Summary Generated by Built In
Brand Manager
Position Location: Remote
Reports to: Sr. Director Marketing
About SkinnyDipped
Located in Seattle, SkinnyDipped was founded by a mom and daughter and two best friends after realizing that nothing is more important than time spent with the ones you love. Starting out of their kitchen, the four women created SkinnyDipped: thinly dipped chocolate almonds that are exceptionally good-for-you and ridiculously delicious. We’re proud to remain a women-led company driven by the belief that healthy snacking should make both you and your body happy.
Our Mission
We craft food that nourishes your body and your spirit. We believe everyone deserves clean, delicious snacks—the kind we proudly share with our own families. As a women-founded company, we’re committed to uplifting women and the children they care for in our local communities and around the world, because no one—especially a child—should go without love or food.
The Opportunity
We’re looking for a strategic, insight-driven Brand Manager to steward the SkinnyDipped brand and product portfolio, manage key projects, and support smart sustainable growth. In this role, you’ll blend creativity with analysis - translating consumer insights, category trends, and business data into powerful strategies that grow our brand, elevate our presence at retail, and fuel innovation.
If you love collaborating cross-functionally, building a long-term pipeline while managing day-to-day execution, and working in a fast-paced, entrepreneurial culture - you’ll thrive here.
What You’ll Do
- Develop annual brand plans with clear objectives, strategies, and KPIs that ladder up to company growth goals.
- Generate consumer and customer insights to inform portfolio decisions, innovation pipelines, and go-to-market strategies.
- Evaluate item-level performance and recommend product renovations or SKU rationalization.
- Build a long-term innovation pipeline, including business cases for future launches.
- Identify whitespace opportunities through consumer research, trend tracking, and competitive analysis.
- Partner closely with R&D to guide the innovation funnel, manage the stage-gate process, and lead commercialization meetings.
- Lead channel strategy, price pack architecture, and promotional strategy development.
- Own consumer research initiatives and deliver clear, actionable findings to leadership.
- Monitor brand performance and category trends to identify opportunities and threats.
- Lead monthly State of the Business updates—summarizing brand and competitor insights, opportunities, and wins.
- Analyze media, consumption, and market data to tell a compelling, insight-driven story.
- Serve as the voice of the consumer to inform decisions across the business.
- Support ad hoc analytical and insight needs as they arise.
- Bring consumer and category insights to guide planning, positioning, and creative strategy.
- Brief internal teams and external agency partners to develop integrated campaigns across paid, owned, and earned channels.
- Support execution of integrated marketing plans—ensuring SkinnyDipped shows up consistently and vibrantly across all touchpoints.
- Track and report on brand health metrics, including awareness, consideration, purchase intent, household penetration, and more.
- Partner with Sales to develop compelling retailer stories rooted in data and insight.
- Translate consumer and category insights into clear recommendations for assortment, shelf strategy, and channel-specific tactics.
- Build launch decks and customer-facing materials for new items and categories.
- Leverage data to inform shelf placement, pricing, and strategic opportunities across channels.
Brand & Portfolio Management
Consumer & Retail Insights
Marketing & Communications
Retail & Customer Support
What You Bring to the Table
- Prior brand management experience in CPG; food & beverage strongly preferred
- Strong proficiency with syndicated data platforms (SPINS, Circana, IRI, Nielsen preferred)
- Sharp business acumen with a holistic understanding of how brand, consumer, category, and retail come together
- Strong analytical skills - you know how to translate data into clear, actionable stories
- Confident communicator who can influence and collaborate across teams
- Strategic thinker who can also manage details and drive projects to completion
- Organized, proactive, resourceful, and energized by a fast-paced, high-growth environment
Experience
Skills & Strengths
Why You’ll Love Working Here
- Competitive salary
- Annual performance bonus
- Equity opportunity
- Excellent medical/dental/vision benefits
- 401(k)
- 3 weeks paid vacation + 14 paid holidays
- Paid parental leave
- Paid time off to volunteer
- Wellness & technology stipends
- Fun, entrepreneurial culture with room to grow and make an impact
A Bit More About Us
We’re a female-founded success story. This alone—regardless of the industry—requires true grit, mettle, and perseverance. We operate with an ethos that any idea is plausible until proven otherwise. A bold flavor combo with a totally new production method? Let’s try it. A major change to improve quality, even if it’s hard? We’ll make it happen. We lead with conviction, not hesitation. The world can be intimidating, but we stay curious, driven, and brave.
Top Skills
Circana
Iri
Nielsen
Spins
Syndicated Data Platforms
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The Company
What We Do
We’re a mom, a daughter and two best friends and we’re obsessed with making delicious, better-for-you snacks that are the perfect guilt-free getaway into snacking bliss. Our everyday nuts, cups and bites are lower in sugar yet packed with unique flavor. We’re female-founded. We’re good at what we do. And we deeply love what we make. We think you will, too. Jump in!
