Brand Manager

POSITION TYPE: Full-time non-exempt employee.

POSITION LOCATION: Full-time Remote

We are seeking a creative team player to join Partake as Brand Manager. As part of the marketing team, the ideal candidate is driven, collaborative and courageous—eager to offer research-backed ideas and take on responsibility with the goal of impacting business growth. Their commitment to understanding the best products and promotions for Partake is met only by their interest in understanding consumers. Be part of a purpose-driven, fast-growing brand making a difference in inclusive food. This role reports into the VP, Marketing.

COMPANY OVERVIEW—WHO WE ARE

At Partake, we believe in the ability to partake in all of life’s joys, big and small. Our mission is simple - make eating and sharing deliciously worry-free.

Everything we do, from the delicious allergy-friendly products we make to the Black Futures Fellowship program and food insecurity programs we support, is about creating more opportunities for people to create, share, and enjoy life and great food.

To eat a delicious snack or share it with others is to experience a moment of simple celebration every day. As champions of radical inclusivity, we believe the joy of great food is, and should be, for all. One’s dietary restrictions or lack of resources and opportunity should not inhibit their ability to partake.

RESPONSIBILITIES

● Shopper Activation Leadership

  ○ Develop, execute, and measure shopper marketing programs across key retail partners to drive trial, conversion, and loyalty.

  ○ Collaborate with sales and retail partners to create impactful in-store and digital activations.

● New Item Launches

  ○ Lead cross-functional teams to plan and execute successful new product launches, from concept to shelf.

  ○ Manage timelines, budgets, and go-to-market strategies to ensure flawless execution.

● Data-Driven Insights

  ○ Analyze syndicated data, shopper insights, and campaign performance to identify trends and opportunities.

  ○ Translate data into actionable recommendations for brand growth and innovation.

  ○ Own monthly SPINS and retailer data reporting, analyzing Partake performance, as well as category trends and insights.

● Consumer-First Mindset

  ○ Champion the voice of the consumer in all brand initiatives, ensuring strategies and communications are rooted in consumer needs and behaviors.

  ○ Develop and refine brand positioning and messaging to resonate with target audiences.

● Team Leadership & Coaching

  ○ Mentor and develop junior brand team members, fostering a culture of learning, accountability, and creativity.

  ○ Provide guidance and feedback to elevate team performance and professional growth.

● Brand Planning & Implementation

  ○ Lead annual and quarterly brand planning, including objective setting, budget management, and KPI tracking.

  ○ Work with Head of Marketing to develop marketing budget and ensure adherence to P&L.

  ○ Oversee execution of brand campaigns and ensure alignment with overall business goals.

● Market Research & Innovation

  ○ Design and conduct qualitative and quantitative research to uncover unmet needs and whitespace opportunities.

  ○ Partner with R&D and innovation teams to bring new ideas to market.

● Creative Problem Solving

  ○ Identify and address brand challenges with innovative, resourceful solutions.

  ○ Collaborate with internal and external partners to develop breakthrough marketing and product ideas.

SKILLS / EXPERIENCE / REQUIREMENTS:

● Bachelor’s degree in Marketing, Business, or related field; MBA preferred.

● 5+ years of brand management or shopper marketing experience, preferably in CPG or food/beverage.

● Demonstrated success in launching new products and leading shopper marketing initiatives.

● Strong analytical skills with experience translating data into actionable insights.

● Proven ability to lead, coach, and inspire team members.

● Deep understanding of consumer behavior and retail environments.

● Excellent project management, communication, and collaboration skills.

● Creative thinker with a passion for innovation and inclusivity.

● Exceptional project management and organizational skills; able to manage multiple projects at once.

YOU ARE:

Strategic and scrappy with an ability to work cross-functionally while overseeing many moving pieces. You are a creative, natural problem solver with a passion for customers, technology and innovation. In this seat, you will manage both strategy and execution. Having a direct hand in optimizing e commerce distribution and maximizing velocity for a rapidly-growing brand should excite you.

DETAILS:

● Position eligible for equity, bonus, and medical benefits

● Travel as needed

● All the cookies you can eat

Partake Foods is committed to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. Partake Foods will provide reasonable accommodations for qualified individuals with disabilities as needed.