Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.
As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.
To succeed at pladis you need to be purpose-led, resilient and positive to succeed here because we expect pace and agility, we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact
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We are looking for a Brand Manager to join our CBBs (Chocolate Biscuit Bars & Confectionary) team, working on well known Club and Gold brands. The role reports into the Marketing Manager and will be responsible for driving the development and implementation of the brand strategy, working with our commercial teams to develop growth plans, developing and delivering compelling and distinctive brand marketing programmes, and above all building marketing leading brands that people talk about.
What will this role achieve?
The Brand Manager plays a role in making things happen, in inspiring, persuading, and gaining commitment for his / her projects across different functions and different work levels. You will need to have the confidence to present to Director and UK Exec level on a frequent basis.
The role will handle the overall revenue and profit delivery of a brand portfolio
The role holder will develop, drive and implement the strategic marketing plan for the portfolio, ensuring short and long term financial targets are achieved
What will be your key deliverables?
Lead part of the brand portfolio, monitoring performance, recommending actions and motivating teams and other functions to drive brand performance
Work with the line manager to define and deliver 3 year strategic plan
Develop annual plan for area of responsibility and Delivery of brand strategy & plans to meet business sales and profit targets in line with Brand Planning process and pladis UK performance important metrics.
Regularly review plan and performance throughout the year, taking appropriate remedial action
Emphasis on using data and insights to drive projects and further develop the brand
Work with manager and cross agency team to deliver integrated marketing initiatives
Own the development and delivery of innovation and renovation projects for area of responsibility as the need arises to deliver annual plan. Including project management, leading cross functional teams and projects through monthly gate reviews to gain alignment.
Act as brand and consumer champion within pladis UK
Manage the development of strong integrated marketing plans, as appropriate across OOH, digital, social media, in-store. Commercially manage your portfolio or area of brand responsibility in order to hit performance targets
Development of brand plan, identify market opportunities for brand growth based on a clear understanding of consumer insight and the competitive landscape. Build a commercially strong brand plan to deliver brand growth and share gain.
Lead cross functional teams to deliver ongoing brand building and sales driving programmes, including in-store activation and new product launches.
Engage and persuade others to gain commitment to key initiatives without reliance on formal authority. Inspire our commercial teams to deliver for the job holder’s respective brand.
Form strong working relationships with technical development and supply chain on the development of brand renovation projects.
Bring your experience
Experience at Brand Manager level within FMCG
Proven track record in leading and influencing partners at all levels of the business and across functions
Experience of IRI/Nielsen and Kantar data
Passionate about growing and building brands.
Determination, entrepreneurialism, ambition and drive.
Energy for partnership and crafting initiatives that build growth. There is real scope for success with this portfolio and a real focus for business growth over three years.
Self-starter, able to work across multiple projects and subject areas.
Our Purpose
Bring happiness with every bite
It’s a purpose that every one of our colleagues, all around the world believes in. And while we’re all unique, we also share the same values.
Each of our values is important on its own. In combination they’re incredibly powerful.
Our values have deep personal meaning to us. They’re part of who we are and what we stand for as an employer
Living our pladis values is a key part of success, look out for questions in your interview that link to these key pladis values.
pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.
We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business.
We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.
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What We Do
pladis is one of the world’s fastest growing snacking companies and home to much loved brands including McVitie’s, GODIVA and Ülker. pladis also owns regional brands Jacob’s, Go Ahead, Flipz, Turtles, BN, Verkade and many more products across sweet and savoury biscuits, wafer, cake, and chocolate. pladis also owns regional brands such as Jacob’s, Go Ahead, Flipz, BN, Verkade and many more, delighting consumers with products across the snacking category including sweet and savoury biscuits, wafer, cake, chocolate, gum and candy. Formed in 2016, pladis is the proud steward of over 300 years of family baking and confectionery experience. The expertise of its 16,000-strong global workforce spans 25 factories in 11 countries, and is founded on collaboration, agility and resilience. As a responsible business, delivering the highest quality products and exceptional service, pladis’ products have the potential to reach more than four billion people across the world. pladis people are passionate about collaboration and creation, using consumer insights and trends to fulfil its promise of bringing happiness with every bite. This passion, combined with rapid speed to market, enables the company to bring its products from idea to on-shelf quickly, so they are available for consumers all over the world. To view our privacy policy visit: http://www.pladiscareers.co.uk/privacy-policy/
