Commercial Marketing Manager

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
About the Role:
The Commercial Marketing Manager will play a pivotal role in shaping and executing Shark's Global Product Marketing portfolio strategies. This individual will help spearhead initiatives, reporting, and optimizations within the Marketing team across new product development (NPD), portfolio expansion, assortment planning, and performance. As a key cross-functional team player, this role collaborates closely with Global Product, SS&A (Sales, Strategy & Analytics), Finance, Demand, Creative, and Marketing to drive growth and operational alignment.
Key Responsibilities:
Global Portfolio Strategy & Roadmap (NPD + CORE)

• Contribute to the development of global financial targets in partnership with SS&A, Product, Finance, and Strategy teams.

• Help to maintain the global product roadmap and align launch timing to business objectives.

• Partner cross-functionally to help drive portfolio segmentation strategies to optimize gross margin (GM) growth.

• Ensure alignment across SS&A and regional business units.

• Help manage global forecast updates and performance tracking.

Global NPD Program Input (Weekly Executive Reviews)

• Manage assortment and configuration planning for new programs.

• Validate schedules and volume forecasts with scenario planning and pressure-testing across SS&A, Marketing, Demand, and Supply.

• Align margin targets collaboratively with SS&A, Product Development (PD) and Finance.

• Conduct competitive pricing analysis and support insights testing.

Assortment Planning & Ownership

• Partner with Global SS&A teams to build channel strategies and assortments.

• Actively participate in OWW (Obsessed with Winning) planning meetings.

• Support retail sell-in through product comparisons and sales tools including presentations and sizzle slides in collaboration with Creative.

• Identify underperforming SKUs to develop innovative solutions.

SKU Extension Strategy & Kick-Off

• Manage RKO process including SKU initiation and scheduling.

• Help coordinate ID/CMF (Industrial Design / Color, Material, Finish) spec development with PD, Design, and Marketing.

• Align strategy on volume, pricing, FOB, and MP schedules with cross-functional stakeholders.

Global Commercialization and Asset Management

• Provide input on commercial needs for early-stage innovation.

• Assess program feasibility in international markets.

• Maintain a pulse on the global competitive landscape.

• Help own documentation and organization of global media assets to support any cross functional international needs.

• • Help manage content validation meetings and key tools including Salsify and Veeva approvals with Legal across .com, media assets, and packaging.

ATTRIBUTES & SKILLS:

• Minimum of 5-7 years of prior Marketing experience required, preferably with direct responsibility for brand strategy, messaging, positioning, and innovation planning and execution
• Minimum 3 years of prior experience in Consumer Packaged Goods
• Experience leveraging consumer insights to develop effective marketing programs and campaigns
• Experience in creative strategy development, advertising and launching new products
• Degree in Marketing or related field, or equivalent; MBA preferred

Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]