Brand Manager

Posted 3 Days Ago
Be an Early Applicant
27 Locations
Remote
Junior
Agency • Gaming • HR Tech • Professional Services
The Role
Own and execute the brand strategy for an online gaming company serving Latin American markets. Responsibilities include developing brand voice and messaging, managing social media content strategy, creating brand materials and guidelines, collaborating with influencers and crypto communities, briefing creative teams, coordinating cross-functional brand operations, and monitoring awareness metrics. The role requires iGaming brand management experience, knowledge of Latin American markets, familiarity with gaming KPIs, and strong branding and content marketing expertise.
Summary Generated by Built In
Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Strategic focus is to deliver a high-quality, personalized gaming experience, leveraging advanced technology and localized services to cater to the preferences of the different Latin American players. Develop and launch own Casino Games, as well as operate own CRM, CS and Back-office platforms.Perfect for those who aim to:
  • Own and execute the brand strategy;

  • Develop and maintain brand tone of voice and messaging;

  • Build and manage content strategy across social media channels;

  • Create brand materials, presentations, partner decks, and guidelines;

  • Work with influencers, KOLs, and crypto communities from a brand-awareness perspective;

  • Collaborate closely with Growth, CRM, Affiliate, and Creative teams;

  • Write creative briefs for designers, video editors, and content creators;

  • Monitor brand performance and key awareness metrics.

Experience you’ll need to bring:
  • 2+ years of experience in the iGaming industry;

  • Experience managing an entire casino/sportsbook brand or overseeing brand operations within an online gaming company;

  • Experience coordinating teams responsible for affiliate programs, CRM, customer retention, customer support, payments, and product development;

  • Strong understanding of operational KPIs: GGR, NGR, FTD, LTV, and Retention;

  • Knowledge of Latin American markets is mandatory;

  • Experience launching new geographic markets or scaling existing brands is a significant advantage;

  • English proficiency: Upper-Intermediate level or above;

  • Strong understanding of branding, positioning, and content marketing.

It's a perfect match if you have those personal features:
  • Hard work and dedication;
  • Proactiveness;

  • Responsibility and accountability;

  • Results orientation;

  • Strong teamwork and collaboration skills.

Our clients offer competitive benefits to support your professional and personal growth, including:
  • Health & Wellness Focus;

  • Global Medical Coverage;

  • Growth Opportunities;

  • Benefits Programs (compensation for gym/dental care/psychological services, etc.);

  • Performance-Driven Rewards;

  • Dynamic Work Environment.

Apply, and let your growth journey begin.

Skills Required

  • 2+ years of experience in the iGaming industry
  • Experience managing an entire casino or sportsbook brand or overseeing brand operations within an online gaming company
  • Experience coordinating teams responsible for affiliate programs, CRM, customer retention, customer support, payments, and product development
  • Strong understanding of GGR, NGR, FTD, LTV, and retention KPIs
  • Knowledge of Latin American markets
  • English proficiency at Upper-Intermediate level or above
  • Strong understanding of branding, positioning, and content marketing
  • Experience launching new geographic markets or scaling existing brands
  • Hard work and dedication
  • Proactiveness
  • Responsibility and accountability
  • Results orientation
  • Strong teamwork and collaboration skills
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The Company
19 Employees

What We Do

Growe Talents is a recruitment agency specializing in the iGaming industry, dedicated to connecting talented professionals with career opportunities that fuel ambition and growth.

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