Brand Manager

Posted Yesterday
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17 Locations
In-Office or Remote
Senior level
eCommerce • Healthtech • Software
The Role
Lead brand and category strategies for Kenvue TWHK, develop integrated marketing activation plans, drive P&L and budget management, execute campaigns and product launches, manage agencies and cross-functional stakeholders, and improve market share, brand contribution, and investment effectiveness.
Summary Generated by Built In

Kenvue is currently recruiting for a:

Brand Manager

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Essential health and self care lead -TWHK

Location:

Asia Pacific, Taiwan, Taipei, Taipei

Work Location:

Hybrid

What you will do

This role is responsible to support Kenvue TWHK portfolios and category strategies guided by marketing manager. He or She is the owner of several categories or brands and responsible for developing integrated marketing activation plan to deliver brand and business objectives.

Key Responsibilities

Consumer-Centric Strategy Development

  • Utilize category and consumer insight to identify category growth driver and develop solutions for brand to build differentiation and competitiveness in the market.
  • Build best consumer experience across different shopper touchpoints including online and offline

Business & Financial Acumen

  • Identify key investment priority and drive P&L result
  • Manage BME with expertise in budgeting
  • Drive brand contribution improvement with better mix and planning

Deliver brand growth through execution excellence

  • Manage brand through existing business or new product launch to drive category and share growth, brand equity and loyalty.
  • Manage marketing operation discipline from planning to execution and co-working with cross-functional team.
  • Campaign management/execution: develop IMC campaign or adaptation campaigns consumer communication, including agency management, quality control, campaign performance monitoring etc.
  • Evaluate result for campaigns and ability to come out improvement plans
  • Shape best experience to connect consumer with integrated data framework that leveraging both conventional and new media (Online, social media), PR and BTL (brand communication in-store
  • Collaborate with 3rd party partners and manage relationships.

Key Deliverables:

Market Share, Sales, Offtake, Category Growth, Brand Contribution, investment Effectiveness, Operation discipline

Key stakeholders are regional segment team- MA brand team, RDL, and local cross functional team, TWHK retailer marketing team and agency strategic partner

Required Qualifications 

  • Bachelor’s degree or equivalent in Business, Marketing, or a related field.
  • At least 5+ years of brand and product management experience with proven track record. Prior experience in FMCG industry is a bonus. 
  • Brand P&L manage experience. you've owned numbers and delivered
  • Good discipline and attention to details
  • Good English proficiency in written and oral
  • Strong communication and interpersonal skills
  • Resilience, agile mindset to cope with ambiguity & pressure

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.

Skills Required

  • Bachelor's degree in Business, Marketing, or related field
  • At least 5 years brand and product management experience
  • Experience managing Brand P&L and delivering results
  • Strong discipline and attention to detail
  • Good English proficiency in written and oral
  • Strong communication and interpersonal skills
  • Resilience and agile mindset to cope with ambiguity and pressure
  • Prior FMCG industry experience

Kenvue Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kenvue and has not been reviewed or approved by Kenvue.

  • Fair & Transparent Compensation Pay is considered decent and competitive for the work performed. Base compensation combined with a solid benefits package supports a generally fair total rewards perception.
  • Healthcare Strength Comprehensive healthcare, life insurance, and disability plans are emphasized. Access to mental health resources and assistance programs further strengthens perceived health protection.
  • Parental & Family Support A global parental leave policy and support for adoption, fertility, and surrogacy are highlighted. These offerings contribute to a family‑friendly and supportive package for diverse families.

Kenvue Insights

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The Company
HQ: Summit, New Jersey
17,919 Employees
Year Founded: 2023

What We Do

Kenvue is the world’s largest pure-play consumer health company by revenue. Built on more than a century of heritage and propelled forward by science, our iconic brands — including Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson’s®, Listerine®, Neutrogena®, Tylenol® and Zyrtec® — are recommended by health care professionals and can be trusted by consumers who use our products to improve their daily lives. Our team members share a digital-first mindset, with an approach to innovation grounded in deep human insights and work every day to earn a place for our products in consumers’ hearts and homes. At Kenvue, we believe everyday care can not only make people well; it can make them whole. Beware of recruitment scams: https://www.kenvue.com/media/recruitment-scams-alert

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