The Role
Lead brand strategy and positioning for Cookievore, plan and execute integrated marketing campaigns, analyze market and consumer insights, coordinate cross-functional brand assets and product launches, monitor KPIs, and continuously optimize brand performance in an FMCG environment.
Summary Generated by Built In
Brand Strategy & Development
- Develop and implement comprehensive brand strategies aligned with the company's business objectives.
- Maintain and strengthen the company's brand positioning and identity across all customer touchpoints.
- Ensure consistent brand messaging, tone of voice, and visual identity.
Marketing Campaign Management
- Plan, execute, and evaluate integrated marketing campaigns across digital, social media, and offline channels.
- Coordinate promotional activities, product launches, and seasonal campaigns.
- Monitor campaign performance and optimize marketing activities to maximize ROI.
Market Research & Consumer Insights
- Analyze market trends, customer behavior, and competitor activities.
- Identify opportunities for innovation and brand growth.
- Translate customer insights into actionable marketing strategies and product positioning.
Brand Assets & Cross-Functional Coordination
- Oversee the development of packaging, marketing materials, and brand visuals.
- Collaborate with Design, Sales, Production, and Product Development teams to ensure brand consistency.
- Support new product launches through effective branding and communication strategies.
Performance & Continuous Improvement
- Monitor brand performance using relevant KPIs and market data.
- Measure campaign effectiveness and recommend improvements.
- Stay updated with industry trends, digital marketing developments, and consumer preferences.
- Continuously identify opportunities to strengthen brand equity and customer engagement.
Requirements
Education
- Bachelor's degree in Marketing, Business Administration, or a related field.
Experience
- 3-5 years of experience in Brand Management, Marketing, or Consumer Marketing.
- FMCG industry experience is mandatory.
- Experience managing integrated marketing campaigns and product launches is highly preferred.
Technical Knowledge
- Strong understanding of brand management principles and consumer marketing.
- Experience with digital marketing platforms and social media marketing.
- Knowledge of market research techniques and performance analytics.
- Proficiency in Microsoft Office and marketing analytics tools.
- Familiarity with graphic design workflows and creative development processes is an advantage.
Competencies
- Strategic thinking and business acumen
- Creativity and innovation
- Strong analytical and problem-solving skills
- Excellent communication and storytelling abilities
- Project management and organizational skills
- Cross-functional collaboration and stakeholder management
- Results-oriented mindset with attention to detail
- Ability to work in a fast-paced FMCG environment
- Leadership, initiative, and decision-making skills
Skills Required
- Bachelor's degree in Marketing, Business Administration, or related field
- 3-5 years experience in Brand Management, Marketing, or Consumer Marketing
- FMCG industry experience
- Experience managing integrated marketing campaigns and product launches
- Strong understanding of brand management principles and consumer marketing
- Experience with digital marketing platforms and social media marketing
- Knowledge of market research techniques and performance analytics
- Proficiency in Microsoft Office and marketing analytics tools
- Familiarity with graphic design workflows and creative development processes
- Strategic thinking and business acumen
- Creativity and innovation
- Strong analytical and problem-solving skills
- Excellent communication and storytelling abilities
- Project management and organizational skills
- Cross-functional collaboration and stakeholder management
- Results-oriented mindset with attention to detail
- Ability to work in a fast-paced FMCG environment
- Leadership, initiative, and decision-making skills
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Linah Farms is a family-owned agricultural company founded in 1997 in Egypt's Bahareya Oasis, specializing in superior, export-quality Medjool and Barhi dates.
