Brand Manager, NEOSTRATA

Posted 6 Hours Ago
Be an Early Applicant
2 Locations
Remote
124K-175K Annually
Senior level
eCommerce • Healthtech • Software
The Role
Lead US Neostrata brand growth by developing and executing channel (professional and e-commerce) and brand positioning strategies; manage communications, go-to-market plans, product/portfolio strategy, budgeting and financial planning; partner cross-functionally and with international teams to scale brand equity globally.
Summary Generated by Built In

Kenvue is currently recruiting for a:

Brand Manager, NEOSTRATA

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Global Head NeoStrata Co Brand Growth

Location:

North America, United States, New Jersey, Summit

Work Location:

Hybrid

What you will do

The Neostrata Brand & Channel Growth Manager will lead the development and execution of all brand growth strategies & plans in the US, specifically driving growth in the brand’s emerging US medical professional channel and ecommerce channels.  This manager will also lead brand equity & communications that are leveraged globally in over 70 countries.   
 

Key Responsibilities

  • Lead implementation of Neostrata Brand Growth Plan in US, including deep understanding of professional skincare category and developing and executing strategic objectives, key initiatives, and financial targets.
  • Lead US channel strategy and growth, including active evaluation & acquisition of professional channel partners and acceleration in ecommerce.
  • Lead Neostrata brand positioning, equity and communications, and pulling through to professional, digital and social content.
  • Lead go-to-market strategy & plans across professional & consumer touchpoints--including professional marketing events & outreach, public relations, KOLs and influencer, digital & social media.
  • Lead product and portfolio strategy.  Partner with internal innovation team to shape 3Y product and clinical innovation pipeline.
  • Lead budgeting and implementation of brand marketing investment, ensuring delivery of key brand growth and financial commitments.
  • Partner with Finance and channel partners to build financial projections in US operating plan, business plan and ongoing financial updates.  Represent the financial position relative to plan and risks & opportunities.
  • Partner with ex-US markets and international distributor team members to cascade Neostrata equity & strategies and enable brand growth globally.

What we are looking for

Required Qualifications

  • Candidates must be legally authorized to work in the United States.
  • A BA/BS in Marketing or a related business field is required,
  • A minimum of 5 years of work experience in consumer or professional marketing or sales is required.  
  • Prior P&L, forecasting and business planning experience is required.
  • Strong strategic thinking skills, ability to zoom out to set big picture business and financial strategy, while zooming in to ensure exceptional analytics and execution.
  • Strong communication, presentation, and listening skills, with ability to form productive partnerships and lead cross-functional teams.
  • Strong negotiation and influence skills, with both internal and external partners, seeking to create joint value for all stakeholders.
  • Self-motivation, results-orientation, and creative thinking to solve with courage and care fiercely for consumers and customers.
  • Strong capabilities in prioritization, balancing multiple projects/initiatives at once.
  • Ability to manage through complexity and ambiguity to plan for future consumer and customer needs.

Preferred Qualifications

  • MBA
  • Prior experience in marketing and/or sales in professional skincare as well as ecommerce is strongly preferred.

What’s in it for you

Annual base salary for new hires in this position ranges:

$124,100.00 - $175,200.00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

  • Competitive Benefit Package*

  • Paid Company Holidays, Paid Vacation, Volunteer Time & More!

  • Learning & Development Opportunities

  • Kenvuer Impact Networks

  • This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.

Skills Required

  • Candidates must be legally authorized to work in the United States.
  • BA/BS in Marketing or a related business field
  • Minimum of 5 years of work experience in consumer or professional marketing or sales
  • Prior P&L, forecasting and business planning experience
  • Experience developing and executing brand growth, channel and e-commerce strategies
  • Experience leading brand positioning, equity, communications, digital and social content, PR, KOLs and influencers
  • Experience partnering with innovation teams to shape product and clinical innovation pipeline
  • Experience managing budgeting and marketing investment to deliver financial commitments
  • Strong strategic thinking, analytical capabilities, and execution focus
  • Strong communication, presentation, listening and cross-functional partnership skills
  • Strong negotiation and influence skills with internal and external partners
  • Ability to prioritize, balance multiple projects, and manage through complexity and ambiguity
  • MBA
  • Prior experience in professional skincare marketing and/or sales and e-commerce

Kenvue Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kenvue and has not been reviewed or approved by Kenvue.

  • Fair & Transparent Compensation Pay is considered decent and competitive for the work performed. Base compensation combined with a solid benefits package supports a generally fair total rewards perception.
  • Healthcare Strength Comprehensive healthcare, life insurance, and disability plans are emphasized. Access to mental health resources and assistance programs further strengthens perceived health protection.
  • Parental & Family Support A global parental leave policy and support for adoption, fertility, and surrogacy are highlighted. These offerings contribute to a family‑friendly and supportive package for diverse families.

Kenvue Insights

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The Company
HQ: Summit, New Jersey
17,919 Employees
Year Founded: 2023

What We Do

Kenvue is the world’s largest pure-play consumer health company by revenue. Built on more than a century of heritage and propelled forward by science, our iconic brands — including Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson’s®, Listerine®, Neutrogena®, Tylenol® and Zyrtec® — are recommended by health care professionals and can be trusted by consumers who use our products to improve their daily lives. Our team members share a digital-first mindset, with an approach to innovation grounded in deep human insights and work every day to earn a place for our products in consumers’ hearts and homes. At Kenvue, we believe everyday care can not only make people well; it can make them whole. Beware of recruitment scams: https://www.kenvue.com/media/recruitment-scams-alert

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