Brand Manager II

About Springs

Springs Window Fashions has been a leader in the window treatments industry since 1939. Headquartered in Middleton, WI, we operate across 14 locations in North America with a team of over 8,000 associates. Our diverse portfolio of brands—including Bali, Graber, SunSetter, and Mecho—can be found in major retailers, designer showrooms, and commercial spaces worldwide. As a privately owned company, we are committed to delivering The Best Experience—for our consumers, channel partners, and associates—through innovation, quality, and exceptional service.

Our Department

The Brand Strategy & Consumer Marketing Team at Springs Window Fashions is responsible for building strong brands that drive growth, create customer value, and inspire consumers. We define how our brands and product portfolio compete in the market and bring those strategies to life through consumer-facing marketing, including websites, social media, public relations, content, and campaigns.

The team leads brand and portfolio strategy, including positioning, target consumer frameworks, portfolio architecture, and alignment between brand and product strategy. We ensure every brand has a clear role, differentiated value proposition, and reason to win.

We also lead go-to-market planning for new product launches, partnering closely with Product Management, Channel Marketing, Sales, and Creative Services to ensure coordinated and effective execution.

Fast-paced and highly collaborative, the team connects insights, strategy, and execution to strengthen our brands, enhance the customer experience, and drive growth across our residential business.

Role Overview

Springs Window Fashions is seeking a Brand Manager II to lead the end-to-end brand strategy and consumer marketing execution for our residential brands, with a primary focus on our retail brands and their presence at The Home Depot and Lowe’s. This is a high-impact, highly visible role responsible for shaping how shoppers experience our brands, from product discovery to purchase and beyond.

This role will be the brand steward and strategic lead, ensuring our brands are clear, compelling, and consistent across all touchpoints – digital, in-store, and in partnership with our retail customers and channel marketing teams. We are looking for someone who is part strategist, part project manager, and part creative thinker – someone who can zoom out to set direction and zoom in to deliver results. The ideal candidate will bring a strong sense of ownership and a results-driven mindset, with the opportunity to grow this role as the impact of retail marketing continues to expand.

Key Responsibilities

Brand Strategy & Positioning

• Own the brand strategy and hierarchy for retail brands, including purpose, positioning, messaging, and visual identity
• Lead simplification and clarity of brand architecture across SKUs and channels
• Collaborate with Creative, Social, Consumer Insights, Digital, Public Relations, and Channel Marketing to deliver cohesive brand storytelling
• Ensure alignment and consistency across retail.com, in-store signage, and seasonal campaigns
• Ensure adherence to brand guidelines for owned performance marketing campaigns

Annual Marketing & Campaign Planning

• Lead the annual marketing planning process for assigned brands
• Coordinate cross-functionally with Product, Sales, Finance, and Creative to build integrated plans that align to business goals
• Collaborate with Creative to produce photography, video, and digital assets
• Own product launch planning and execution across all channels from briefing through activation

Education & Experience

• 5+ years of experience in brand management, marketing strategy, or retail marketing—experience with home goods or CPG a plus
• Strong understanding of retail environments
• Experience working directly with The Home Depot and/or Lowe’s preferred

Knowledge, Skills, and Abilities

• Proven ability to develop integrated go-to-market plans
• Analytical mindset and comfort with marketing data
• Excellent communication and storytelling skills with experience developing brand narratives, briefs, and campaigns
• Digital-first mindset with knowledge of content strategy, social media, and retail.com best practices
• Strong project management and budget oversight capabilities
• Passion for building brands and delivering measurable business results

How We Work to Deliver a Best Experience: Our Culture

• Our Core Value: We do the right thing, always
• Our Seven Cultural Behaviors
  • Empowerment - We trust our people.
  • Ownership - We take 100% responsibility for our roles actions, and results.
  • Leadership - We all lead by example and talk direct with respect (DWR).
  • One Team - We are One Springs Team.
  • Customer First - We consider our customers’ needs before every decision.
  • Continuous Innovation - We are constantly learning, innovating, and improving.
  • Speed - We define priorities and operate with a sense of urgency and agility.

Salary and Other Compensation:

Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan with up to 5% company match of eligible contributions, life insurance, long-term disability insurance, short-term disability insurance, paid vacation time, paid holidays, and one paid volunteer day off per year.

This posting is anticipated to remain open until a qualified candidate is hired.