Brand Manager, Cordless Marketing

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
Our mission to positively impact people's lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love.
The Manager, Brand Marketing role will be responsible for driving the global growth of a diverse portfolio of products through breakthrough innovation. In this role, you will develop category innovation pipeline, from concept development to execution and will lead cross functional teams through the commercialization process. The Manager, Brand Marketing will help to drive consistency in voice, tone and message across all channels (i.e., Packaging, Advertising, PR, Social/Content Marketing and Web Properties, collateral, trade etc.). This person will contribute effectively to the development of brand strategy, help shape the marketing plan development, and ensure excellence of execution in market to deliver upon category goals.
Here are some of the EXCITING things you'll get to do:

• Market & Consumer Expertise: Develop deep understanding of pricing, positioning, competitive dynamics, and evolving consumer needs within the cordless cleaning market.

• Global Collaboration: Partner with global teams to articulate product value and create marketing assets that enable worldwide product success.

• Messaging Validation: Drive a consumer first mentality. Partner with Consumer Insights to test and validate messaging, storytelling, and creative assets, leveraging learnings to deliver best-in-class brand communication.

• Strategic Positioning & Portfolio Development: Develop category and brand positioning strategies, portfolio architecture, product concepts, breakthrough claims, and pricing strategies to strengthen marketability and maximize sales performance.

• Asset Development: Develop consumer-relevant messaging and assets that clearly communicate product and brand benefits through close partnership with Consumer Insights across global markets. Specifically, message development and execution for packaging, digital, in-store, collateral and support for infomercial/advertising and digital efforts.

• Creative Process Management: Manage creative development workflows, including timelines, approvals, and adherence to established processes and protocols.

• Performance Evaluation: Analyze campaign and brand activity performance to uncover insights, optimize future initiatives, and drive continuous improvement.

• Consumer Experience Optimization: Support the development and implementation of best practices and processes across all consumer touchpoints to ensure a cohesive brand experience.

• Product Value Communication: Translate product benefits into clear sales narratives and develop tools that enhance sales effectiveness and customer engagement.

• Cross-Functional Collaboration: Partner with Product Development, IMC, Creative Services, and Sales teams to develop and execute global go-to-market strategies.

• Retail & Merchandising Collaboration: Partner with Sales and Trade Marketing teams to develop compelling sell-in stories and impactful in-store merchandising strategies.

• Team Leadership & Development: Lead, mentor, and develop the Associate Brand Manager to support team growth and excellence.

ATTRIBUTES & SKILLS:

• 5+ years of Marketing experience, preferably with direct responsibility for Product Marketing, messaging, positioning, and innovation planning and execution

• 3-5 years of prior experience in Consumer-Packaged Goods

• Experience leveraging consumer insights to develop effective marketing programs and campaigns

• Experience in creative strategy development, advertising and launching new products

• Degree in Marketing or related field, or equivalent, MBA preferred

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$81,900-$165,200 USD
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]