Brand Manager – Charles & Keith

Posted Yesterday
Be an Early Applicant
Hiring Remotely in Hong Kong
Remote
Mid level
Retail
The Role
The Brand Manager oversees brand performance, drives sales growth, manages P&L, and enhances customer experience through strategic retail solutions and marketing partnerships.
Summary Generated by Built In

我們正在尋找對時尚充滿熱情、富有創新思維的您。

加入我們,與我們一起激發您的潛力,讓我們一起創造快樂的社群,藉由時尚表達自己。

The Brand Manager is the guardian of the brand and ensures that all products, services, and retail concepts under the brand are continuously enhanced to resonate with current and future customers. This role also leads and develops the retail team to deliver commercial success and a consistently elevated customer experience.

Job Responsibilities

  • Drive business goals & sales growth by partnering with landlords and vendors to develop creative, strategic retail solutions.
  • Own and manage P&L to ensure profitability, support market growth, and meet brand performance targets.
  • Monitor sales performance and use insights to recommend and implement strategies to optimize results.
  • Conduct product and market analysis to track fashion trends, understand customer needs, and assess competitors’ actions.
  • Partner with Marketing & PR to strengthen brand awareness and increase store traffic through effective campaigns.
  • Lead retail operations execution, ensuring stores meet brand standards and deliver consistent in-store experience.
  • Work closely with the inventory team to support merchandising effectiveness, replenishment planning, and product availability.
  • Bring hands-on international fashion brand experience, with the ability to translate brand strategy into effective retail execution.

單擊下面的“開始”,表達您對這個工作機會的興趣。 或者您可以通過單擊頁面頂部的“登錄”來創建帳戶,這樣您就可以為符合您偏好的新職位發佈設置電子郵件提醒。

Skills Required

  • Experience in brand management or retail
  • Strong understanding of P&L and retail operations
  • Capability to analyze market trends and customer needs
  • Hands-on international fashion brand experience
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The Company
1,405 Employees
Year Founded: 1996

What We Do

CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide. Founded by siblings, Charles and Keith Wong, the Group manages the development of two premium fashion brands – CHARLES & KEITH and PEDRO. Through its modern and edge-cutting designs across footwear, bags and accessories categories, the Group aims to empower people to express themselves freely through fashion. Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving community. CHARLES & KEITH was established in 1996 with a vision to build a global brand that is self-assured and empowering, imparting confidence to all women. From a single shoe shop in Singapore to an international network offering dynamic experiences across retail and online, CHARLES & KEITH is always consumer first and aims to unlock an aspirational brand experience that remains attainable. It creates collections – shoes, bags, eyewear, accessories and fashion jewellery – that enables women to express themselves. Striving to make fashion more accessible and never compromising on creativity, the brand challenges the convention that fashion is for the few. PEDRO is designed to empower the effortless expression of a modern style maven. By relating, refining and reinventing, the brand creates updated essentials to celebrate individualism that transcends time or gender. Since their inception in 2006, the brand has launched both men’s & women’s collection of footwear and accessories across Asia Pacific, the Middle East and the United States, and its online experience at PEDROSHOES.COM.

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