Brand Manager - Cashalo/Tilt

At Tilt (formerly Empower), we see a side of people that traditional lenders miss. Our mobile-first products and machine learning-powered credit models look beyond outdated credit scores, using over 250 real-time financial signals to recognize real potential. Named among the next billion-dollar startups, we're not just changing how people access financial products — we're creating a new credit system that backs the working, whatever they're working toward.

Tilt is a fast-growing fintech on a mission to expand access to fair credit to give anyone the opportunity to improve their financial security and mobility. We recently launched in Southeast Asia through our acquisition of Cashalo, a leading online lending platform, and the fastest growing lender in the Philippines. Our mission to expand access to credit in the region will take creativity, passion, and drive.

In this role, you will be responsible for developing, implementing, and overseeing strategies that enhance and expand the company’s brand presence in the marketplace. Your responsibilities will include defining the brand values and voice, managing all customer touchpoints to ensure a consistent brand personality, and driving brand awareness, engagement, and loyalty among our target audience. We are seeking a candidate with solid experience in brand management, digital marketing, social media, and a strong understanding of the fintech or online lending industry.  We appreciate self-starters who are driven and work with autonomy. 

1. Brand Strategy & Development:

   • Develop and execute innovative brand strategies to drive brand recognition, market differentiation, and preference in the competitive online lending market.

   • Track, measure, and analyze the performance of brand campaigns and initiatives across digital channels, providing regular reports and data-driven recommendations to refine and optimize the overall brand strategy.

   • Drive long-term brand vision and positioning, ensuring brand strategies align with business goals and customer needs.

   • Oversee the development, execution, and maintenance of comprehensive brand guidelines to ensure a cohesive, consistent, and compelling brand voice across all touchpoints.

2. Brand Messaging & Content Creation:

   • Lead the creation and execution of multi-platform content strategies, including social media, websites, email marketing, blog posts, and video content to maximize brand reach and engagement.

   • Lead a team of marketers and designers to create compelling content strategies for various platforms, including social media, websites, email marketing, and other key touchpoints.

3. Customer Engagement & Experience:

   • Analyze customer feedback, reviews, and satisfaction metrics to continuously improve the customer experience and brand perception.

   • Lead campaigns that enhance customer engagement, foster loyalty, and build brand advocacy.

4. Media and Partnership Strategy:

   • Drive organic exposure through owned media channels, and amplify earned media by establishing partnerships with influencers, industry leaders, and strategic partners.

   • Negotiate and manage relationships with external agencies, influencers, and partners, ensuring alignment with brand goals and quality execution.

5. Cross-functional Collaboration:

   • Work closely with the Product and Customer Operations teams to ensure the brand experience aligns with core values and business objectives.

   • Collaborate with teams across different cities and cultural backgrounds, maintaining a strong, cohesive brand experience.

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field

• Minimum of 5 years of experience in brand management, preferably within the fintech, online lending, or e-commerce sectors.

• Strong understanding of digital marketing strategies and trends, including SEO, social media, and content marketing.

• Proven track record in managing and executing successful brand campaigns that deliver measurable results, as well as experience in agency and partnership management.

• Demonstrated leadership skills with the ability to align stakeholders and influence decisions using solid insights.

• Self-motivated with a creative, out-of-the-box mindset and the ability to thrive in a fast-paced, multicultural environment.

• Knowledge of online lending products and the financial services industry is a plus.

• Based in or near Manila.

1. Initial recruiter call: A conversation to learn about your experience and what you're looking for in your next role.

2. Hiring manager interview: A deeper discussion about your background and approach to solving challenges.

3. Skills panel: Meet with Tilt team members to discuss your expertise and problem-solving approach through real-world scenarios.

4. Leadership conversation: A conversation with a leader to discuss our mission and how you could contribute to it (and how we can help you achieve your career goals along the way).

Don’t meet every qualification? We care about potential over your past. If you're bringing ambition and drive to what we're building, we want to hear from you.

• Virtual-first teamwork: The Tilt team is collaborating across 14 countries, 12 time zones, and counting. You’ll get started with a WFH office reimbursement.

• Competitive pay: We're big on potential, and it's reflected in our competitive compensation packages and generous equity.

• Complete support: Find flexible health plans at every premium level, and substantial subsidies that stand up to global standards.

• Visibility is yours: You can count on direct exposure to our leadership team — we’re a team where good ideas travel quickly.

• Paid global onsites: Magic happens IRL: we gather twice yearly to reconnect over shared meals or kayaking adventures. (We’ve visited Vail, San Diego, and Mexico City, to name a few.)

• Impact is recognized: Growth opportunities follow your contributions, not rigid promotion timelines.

We're looking for people who chase excellence and impact. Those who stand behind their work, celebrating the wins and learning from the missteps equally. We foster an environment where every voice is valued and mutual respect is non-negotiable — brilliant jerks need not apply. We're in this together, working to expand access to fair credit and prove that people are incredible. When you join us, it's not just another day at the [virtual] office, you're helping millions of hardworking people reach better financial futures.

You’re pushing ahead in your career? We can get behind that. Join us in building the credit system that people deserve.